Volume 1 number 2
Value-driven consumer e-health information search behavior
Lynn Goetzinger, Jungkun Park, Yun Jung Lee, Rick Widdows
Volume 1 number 1
Do mergers and acquisitions create shareholder wealth in the pharmaceutical industry?
Mahmud Hassan, Dilip K. Patro, Howard Tuckman, Xiaoli Wang
Volume 1 number 4
Consumer responses to direct to consumer prescription drug advertising
Hai D.B. Chen, Norman V. Carroll
Mary Beth Pinto, Sam and Irene Black School of Business, Pennsylvania State University, USA