Volume 24 number 4
A comparison of younger and older baby boomers: investigating the viability of cohort segmentation
Timothy Reisenwitz, Rajesh Iyer
Volume 24 number 3
An investigation of the new generic consumer
Ram Herstein, Sigal Tifferet
Volume 24 number 5
Consumer opinion and effectiveness of direct-to-consumer advertising
Deborah F. Spake, Mathew Joseph
Volume 24 number 6
Tweens and new media in Denmark and Hong Kong
Lars P. Andersen, Birgitte Tufte, Jeanette Rasmussen, Kara Chan