Volume 25 number 3
Physics envy
Alan Tapp
Volume 25 number 2
The impact of Porter's strategy types on the role of market research and customer relationship management
Michael J. Valos, David H.B. Bednall, Bill Callaghan
Volume 25 number 5
Who are
Heath McDonald, Frank Alpert
Volume 25 number 1
What's in store? Retail marketing and corporate social responsibility
Peter Jones, Daphne Comfort, David Hillier
Gerard Prendergast, Hong Kong Baptist University, Hong Kong
Aviv Shoham, Graduate School of Marketing, Univers