Volume 20 number 3
Facets of brand equity and brand survival: a longitudinal examination
James B. Wilcox, Debbie A. Laverie, Natalia Kolyesnikova, Dale F. Duhan and Tim H. Dodd
Volume 20 number 4
The gap between wine expert ratings and consumer preferences Measures, determinants and marketing implications
Jan Schiefer and Christian Fischer
Volume 20 number 3
Effects of non-sensory cues on perceived quality: the case of low-alcohol wine
Josselin Masson Philippe Aurier and Fran
Volume 20 number 3
Dragon wine: developments in the Chinese wine industry
Per Jenster and Yiting Cheng
Natalia Kolyesnikova