Volume 23 number 4
Empirical study of relationship value in industrial services
James Barry and Tamara S. Terry
Volume 23 number 2
Business-to-business marketing practices in West Africa, Argentina and the United States
Kofi Q. Dadzie, Wesley J. Johnston and Jaqueline Pels
Volume 23 number 5
Manufacturer price reduction pressure and supplier relations
John W. Henke Jr, Ravi Parameswaran and R. Mohan Pisharodi
Volume 23 number 7
Understanding customer level profitability implications of satisfaction programs
Rakesh Niraj, George Foster, Mahendra R. Gupta and Chakravarthi Narasimhan
Charles H. Schwepker