Volume 17 number 1
Interactions between organisational cultures and corporate brands
Leslie de Chernatony and Susan Cottam (n
Volume 17 number 3
The impact of culture on brand perceptions: a six-nation study
Thomas Foscht, Cesar Maloles III, Bernhard Swoboda, Dirk Morschett and Indrajit Sinha
Volume 17 number 5
Investigating antecedents and consequences of brand identification
Sven Kuenzel and Sue Vaux Halliday
Volume 17 number 5
Global brand equity model: combining customer-based with product market outcome approaches
Haizhong Wang, Yujie Wei and Chunling Yu