The award was launched three years ago for the Paper with the Best Practical Implications. Emerald has always held to the philosophy that research in the area of business and management should have relevance for practitioners founded in rigorous academic research. The AACSB’s 2008 Impact of Research states, “schools be required to demonstrate the value of their faculties’ research not simply by listing its citations in journals, but by demonstrating the impact it has in the workaday world”, and this principle is perfectly encapsulated in Emerald's publishing philosophy.
The criteria for selection were as follows
• That the article be published in the preceding year
• That there is a clear application for the research
• That the article is based on quality and rigorous research
• That the literature review and references are up to date and complete
• That the article could easily be adapted for practical use
• There is a broad application for business
• That the article has a significant number of downloads from the Emerald website
• That the paper has been jointly authored between academic and practitioner authors
Based on these criteria, Emerald has chosen following papers:
Strategic management of business model transformation: lessons from Nokia
Management Decision, Volume 49 Number 4, 2011.
Jaakko Aspara, Juha-Antti Lamberg, Arjo Laukia and Henrikki Tikkanen
Department of Industrial Management, University of Technology, Aalto University, Helsinki, Finland
Settling for second best?: Reflections after the tenth anniversary of Wal-Mart's entry to the United Kingdom
International Journal of Retail & Distribution Management, Volume 39 Number 2, 2011.
Institute for Retail Studies, Stirling Management School, University of Stirling, Stirling, UK
Building a personal brand through social networking
Business Strategy, Volume 32 Number 5, 2011.
Senior Lecturer in Marketing at the School of Management, Southampton University, Southampton, UK
Managing Partner at AI Consultants, Lewes, UK