Online from: 1988
|Title:||A study of the motivations for the environmental transformation of companies|
|Author(s):||Gonzalez-Benito J, Gonzalez-Benito O|
|Journal:||Industrial Marketing Management, Jul 2005, Volume: 34 Issue: 5 pp.462-475 (14 pages)|
|Keywords:||Corporate Culture, Corporate Strategy, Environmental Management, Ethics, Spain|
|Article type:||Research paper|
|Reference:||34AQ362 (Permanent URL)|
Design/methodology/approach - Outlines a relevant literature review, identifying a range of environmental management practices - transformation of the management, operations and commercial systems; distinguishes four categories of environmental motivation - ethical, competitive, relational and motivations that stem from an organization's need to acquire legitimation and to develop effective relationships with stakeholders. Drawing on a discussion of these factors, presents a number of hypotheses and explanatory models that were then verified on data collected from a questionnaire survey of large Spanish companies; describes the principal component analysis of environmental management practices.
Findings - Confirms how the environmental practices prioritized by companies were shown to be a reflection of the motivations prevailing in the organizations. Considers that the results suggest that those strategies influenced by commercial considerations, lead to the prioritization of more superficial and externally perceivable transformations; puts forward how ethical motivations were found to favour the environmental transformations of the management and commercial system.
Research limitations/implications - Assumption made that the motivations of the questionnaire respondent are the motivations within the company.
Originality/value - Provides valuable insights into the drivers of corporate environmental strategies.