Online from: 1988
|Title:||Generation Y employees' retail work experience: the mediating effect of job characteristics|
|Author(s):||Kim H, Knight D K, Crutsinger C|
|Journal:||Journal of Business Research, May 2009, Volume: 62 Issue: 5 pp.548-556 (9 pages)|
|Keywords:||Employees, Experience, Job Satisfaction, Retail Trade, Retailing, Students, Surveys, Usa, Young Adults|
|Article type:||Research paper|
|Reference:||38AK610 (Permanent URL)|
Design/methodology/approach - A review of the literature of the emerging importance of so-called Generation Y, individuals born between 1977 and 1994, in the US workforce, is presented. Discusses the nature of employee work experience and the correlation of work experience constructs with outcomes in terms of job performance and career attainment as viewed through the lens of a proposed research model of Generation Y employee's work experience. Reports the analysis of data derived from a questionnaire survey of 803 students of 14 unnamed universities in the USA (50.9% response rate) who indicated that they had undergone work experience in retailing.
Findings - The results supported the hypotheses that: Generation Y employees' perceptions of role ambiguity negatively affect job performance and job satisfaction; perceptions of supervisory support positively affect job characteristics; perceptions of work involvement positively affect job characteristics; perceptions of job characteristics and job performance positively affect job satisfaction; and perceptions of job satisfaction positively affect career intention. Reveals that the results failed to support the hypotheses that: Generation Y employees' perceptions of role conflict negatively affect job characteristics, job performance, and job satisfaction; perceptions of supervisory support positively affect job performance and job satisfaction; perceptions of work involvement positively affect job performance and job satisfaction; perceptions of job characteristics positively affect job performance; and perceptions of job performance positively affect career intention. Concludes that the findings suggest a paradigm shift from passive to active employees.
Research limitations/implications - The research was limited by the use of college students.
Originality/value - Extends the job satisfaction model with the integrative perspectives of job crafting and generational cohorts.