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Book cover: Advanced Series in Management

Advanced Series in Management

ISSN: 1877-6361
Series editor(s): Professor Miguel R. Olivas-Lujan and Professor Tanya Bondarouk

Subject Area: Management Science/Management Studies

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Chapter 7 Competitors or Collaborators: A Comparison of Commercial Diplomacy Policies and Practices of EU Member States


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Title:Chapter 7 Competitors or Collaborators: A Comparison of Commercial Diplomacy Policies and Practices of EU Member States
Author(s):Annette Stadman, Huub Ruël
Volume:9 Editor(s): Huub Ruël ISBN: 978-1-78052-674-4 eISBN: 978-1-78052-675-1
Citation:Annette Stadman, Huub Ruël (2012), Chapter 7 Competitors or Collaborators: A Comparison of Commercial Diplomacy Policies and Practices of EU Member States, in Huub Ruël (ed.) Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration (Advanced Series in Management, Volume 9), Emerald Group Publishing Limited, pp.183-225
DOI:10.1108/S1877-6361(2012)0000009011 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Article type:Chapter Item
Abstract:Commercial diplomacy within the EU is currently a matter for the individual EU member states (MS). This results in different policies and practices. But to what extent do they really differ? This chapter presents the results of a comparative study on EU MS commercial diplomacy policies and practices. The policy goals and practices of all 27 MS were assessed via document analysis and interviews with commercial diplomats. The findings show considerable differences in terms of the responsible ministry, the policy focus, the network of foreign posts and the work performed at the foreign post. However, countries that entered the EU first seem to have similar commercial diplomacy policy and practices characteristics, as do the countries that entered the EU after 2003. Furthermore, the results of statistical tests show that countries that entered first are similar in size, wealth, share of EU trade, number of embassies inside the EU, number of employees at the foreign post and the activism of the foreign post. These similarities apply as well for the countries that entered the EU after 2003. Overall, this study concludes that home country characteristics (size, culture, government), host country characteristics (institutions, culture, regime) and the relationship between a home country and a host country affect the commercial diplomacy policies and practices.

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