Series editor(s): Professor Shaoming Zou
Subject Area: Marketing
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||Geographic market diversification: A premium or discount in firm's value|
|Author(s):||Z. Seyda Deligonul|
|Volume:||20 Editor(s): Rudolf R. Sinkovics, Pervez N. Ghauri ISBN: 978-1-84855-468-9 eISBN: 978-1-84855-469-6|
|Citation:||Z. Seyda Deligonul (2009), Geographic market diversification: A premium or discount in firm's value, in Rudolf R. Sinkovics, Pervez N. Ghauri (ed.) New Challenges to International Marketing (Advances in International Marketing, Volume 20), Emerald Group Publishing Limited, pp.257-274|
|DOI:||10.1108/S1474-7979(2009)0000020013 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Article type:||Chapter Item|
To explain why international market diversification is a viable strategy, a substantial portion of the past literature hinges its conclusions on mainstay perspectives. Some authors utilize internalization theory and transaction cost analysis (e.g., Teece). Others draw from the resource-based explanation of the firm (e.g., Chang, 1995), institutional theory (e.g., Davis, Desai, & Francis, 2000), organizational learning (Ruigrok & Wagner, 2003); a combination approach (e.g., Madhok, 1997) or eclectic paradigm (Dunning, 1988). These perspectives are widely discussed in the literature. For that reason we present the earlier work only in a brief summary.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian