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Book cover: Cutting-edge Technologies in Higher Education

Cutting-edge Technologies in Higher Education

ISSN: 2044-9968
Series editor(s): Charles Wankel

Subject Area: Education

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Social Media use by enrollment management


Document Information:
Title:Social Media use by enrollment management
Author(s):Philip Griffiths, Anthony Wall
Volume:2 Editor(s): Laura A. Wankel, Charles Wankel ISBN: 978-0-85724-651-6 eISBN: 978-0-85724-652-3
Citation:Philip Griffiths, Anthony Wall (2011), Social Media use by enrollment management, in Laura A. Wankel, Charles Wankel (ed.) Higher Education Administration with Social Media (Cutting-edge Technologies in Higher Education, Volume 2), Emerald Group Publishing Limited, pp.49-67
DOI:10.1108/S2044-9968(2011)0000002006 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Article type:Chapter Item
Abstract:This chapter investigates two different uses of social networking sites (SNSs) within the same higher education institution. One was used as a means of communicating with students while they were still making their study choices, whereas the other aimed to create a medium for student interaction before they arrived at university. While both attempts had some degree of success in the setting up of the SNSs, dissemination, and control of content were not without their difficulties. Having outlined the theory behind SNSs, the chapter then highlights both the rationale behind the decision to use them and the experience of both users. It then describes how lessons learnt led to changes being made in the following year, before concluding by providing some recommendations for others looking to try similar techniques.

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