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Book cover: Advances in Applied Business Strategy

Advances in Applied Business Strategy

ISSN: 0749-6826
Series editor(s): Professor Vadake Narayanan

Subject Area: Strategy

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How to build alliance capability: A life cycle approach

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Title:How to build alliance capability: A life cycle approach
Author(s):Kim Sluyts, Rudy Martens, Paul Matthyssens
Volume:12 Editor(s): Ron Sanchez, Aimé Heene ISBN: 978-1-84855-876-2 eISBN: 978-1-84855-877-9
Citation:Kim Sluyts, Rudy Martens, Paul Matthyssens (2010), How to build alliance capability: A life cycle approach, in Ron Sanchez, Aimé Heene (ed.) Enhancing Competences for Competitive Advantage (Advances in Applied Business Strategy, Volume 12), Emerald Group Publishing Limited, pp.173-200
DOI:10.1108/S0749-6826(2010)0000012010 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Article type:Chapter Item
Abstract:This paper has a threefold purpose. First, we offer a literature review on alliance capability based on strategic and competence-based management literature. Second, we extend existing literature on alliance capability by breaking this concept down into five subcapabilities, each of which is linked to a stage of the alliance life cycle. Finally, we suggest how firms can support these capabilities through structural, technological, and people-related tools and techniques. We argue that current literature has focused mainly on organization-wide characteristics, the general alliance function, and alliance experience to explain the level of alliance capability. Although we acknowledge the importance of these elements, we stress that more attention needs to be given to the various stage-specific components, actions, and supportive mechanisms that can result in an improved alliance capability.

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