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Book cover: Research in Consumer Behavior

Research in Consumer Behavior

ISSN: 0885-2111
Series editor(s): Professor Russell W. Belk

Subject Area: Marketing

Content: Series Volumes | icon: RSS Current Volume RSS

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Volume 12 - 12


ISBN: 978-0-85724-443-7
eISBN: 978-0-85724-444-4
Edited by: Russell W. Belk
Published: 2010

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Chapters
Chapter Id: Chapter Information:
1900271 Introduction
Russell W. Belk
Article type: Editorial
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1900284 Research in Consumer Behavior

Article type: Editorial Board
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1900285 Research in Consumer Behavior

Article type: Editorial Board
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1900270 List of Contributors
(pp. ix - x)
Article type: Index
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1900286 Copyright page

Article type: Miscellaneous
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1900272

Section I: RCB Reviewed Papers

Consumer attitudes toward organic foods: An exploration of U.S. market segments
Julie V. Stanton, Deirdre T. Guion (pp. 5 - 41)
Article type: Chapter Item
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1900273 Shopping matters: Taiwanese young tourists’ consumer culture in England
Joyce Hsiu-yen Yeh (pp. 43 - 71)
Article type: Chapter Item
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1900274

Part II: Consumption Cues

Cue congruency and product involvement effects on generation y attitudes
Timothy Heinze (pp. 75 - 99)
Article type: Chapter Item
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1900275 Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention
Pingjun Jiang (pp. 101 - 129)
Article type: Chapter Item
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1900276

Part III: Material Consumption Phenomena and Processes

Socialization of adult and young consumers into materialism: The roles of media and church in Peru
Sandra K. Smith Speck, Teri Peterson (pp. 133 - 159)
Article type: Chapter Item
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1900277 Motivation for luxury consumption: Evidence from a metropolitan city in China
Ying Wang, Shaojing Sun, Yiping Song (pp. 161 - 181)
Article type: Chapter Item
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1900278 Consuming cool: Behind the unemotional mask
Russell W. Belk, Kelly Tian, Heli Paavola (pp. 183 - 208)
Article type: Chapter Item
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1900279

Section II: CCT Reviewed Papers

The strategic use of brand biographies
Jill Avery, Neeru Paharia, Anat Keinan, Juliet B. Schor (pp. 213 - 229)
Article type: Chapter Item
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1900280 Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand
Luca Massimiliano Visconti (pp. 231 - 260)
Article type: Chapter Item
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1900281

Part II: Creating Selves

Consuming authentic neighborhood: An autoethnography of experiencing a neighborhood's new beginnings and origins within its servicescapes
Michelle Hall (pp. 263 - 286)
Article type: Chapter Item
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1900282 Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums
Alexandre Schwob, Kristine de Valck (pp. 287 - 311)
Article type: Chapter Item
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1900283 “Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Gachoucha Kretz, Kristine de Valck (pp. 313 - 329)
Article type: Chapter Item
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