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Home > Advances in Business Marketing and Purchasing > Volume 10 > Document Request: Automatic cognitive processing and choice of suppliers by...
Advances in Business Marketing and Purchasing
ISSN: 1069-0964
Series editor(s): Professor Arch Woodside
Subject Area: Marketing
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Document request:
Automatic cognitive processing and choice of suppliers by business-to-business bustomers
| Title: | Automatic cognitive processing and choice of suppliers by business-to-business bustomers |
|---|---|
| Author(s): | Arch G. Woodside, Robert C. McMurrian |
| Volume: | 10 Editor(s): Arch G. Woodside, Timo Liukko, Ari Lehtonen ISBN: 978-0-76230-682-4 eISBN: 978-1-84950-060-9 |
| Citation: | Arch G. Woodside, Robert C. McMurrian (2000), Automatic cognitive processing and choice of suppliers by business-to-business bustomers, in Arch G. Woodside, Timo Liukko, Ari Lehtonen (ed.) Designing winning products (Advances in Business Marketing and Purchasing, Volume 10), Emerald Group Publishing Limited, pp.245-253 |
| DOI: | 10.1016/S1069-0964(00)10085-7 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Article type: | Full length article |
| Extract: | J.N. Axelrod (1968), "Attitude Measures that Predict Purchase", Journal of Advertising Research, Vol. 8 pp.3 - 17. |
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