Increasing student awareness of the accounting profession: Utilizing accounting career panels as a cocurricular student activity

T.S. Amer; Craig E. Bain; Nancy L. Wilburn

doi:10.1108/S1085-4622(2010)0000011009

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Advances in Accounting Education

ISSN: 1085-4622
Series editor(s): Dorothy Feldmann and Timothy Rupert

Subject Area: Accounting and Finance

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Increasing student awareness of the accounting profession: Utilizing accounting career panels as a cocurricular student activity

Document Information:
Title:	Increasing student awareness of the accounting profession: Utilizing accounting career panels as a cocurricular student activity
Author(s):	T.S. Amer, Craig E. Bain, Nancy L. Wilburn
Volume:	11 Editor(s): Anthony H. Catanach, Dorothy Feldmann ISBN: 978-0-85724-291-4 eISBN: 978-0-85724-292-1
Citation:	T.S. Amer, Craig E. Bain, Nancy L. Wilburn (2010), Increasing student awareness of the accounting profession: Utilizing accounting career panels as a cocurricular student activity, in Anthony H. Catanach, Dorothy Feldmann (ed.) 11 (Advances in Accounting Education, Volume 11), Emerald Group Publishing Limited, pp.129-151
DOI:	10.1108/S1085-4622(2010)0000011009 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	This chapter discusses the utilization of professional accounting career panels as a cocurricular student recruitment and development activity. These career panels provide an opportunity for students to interact with the members of our Accounting Advisory Council and recent accounting graduates to learn more about the accounting profession and the career opportunities available to accounting majors. We address two questions in this chapter: (1) Can professionals be used to better inform students about the accounting profession? and (2) Can this approach be used to increase the degree to which students will consider accounting as a major? The analysis of the responses to questions elicited in the postcareer panel questionnaire indicates that students learned a significant amount from the experience. In addition, the data show that students from principles-level accounting courses who participated significantly increased the degree to which they would consider accounting as a major.