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Book cover: Advances in International Marketing

Advances in International Marketing

ISSN: 1474-7979
Series editor(s): Professor Shaoming Zou

Subject Area: Marketing

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THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW


Document Information:
Title:THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW
Author(s):Tinne Lommelen, Paul Matthyssens
Volume:15 Editor(s): K. de Ruyter and P. Pauwels ISBN: 978-0-76231-185-9 eISBN: 978-1-84950-331-0
Citation:Tinne Lommelen, Paul Matthyssens (2005), THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW, in K. de Ruyter and P. Pauwels (ed.) Research on International Service Marketing: A state of the Art (Advances in International Marketing, Volume 15), Emerald Group Publishing Limited, pp.95-117
DOI:10.1016/S1474-7979(04)15005-9 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Article type:Chapter Item
Abstract:The present paper scrutinizes the extant literature on the internationalization process of service providers. It provides an overview of current insights and unresolved issues. The findings of over 100 published studies are structured and summarized under four headings: internationalization motives, country/market selection, entry mode choice, and the profile of service exporters. Although literature is closing the gap with reality, this paper concludes that (empirical) work still lacks sound theoretical bases, and – partially as a consequence – it is largely fragmented and exploratory. Per heading we formulate specific suggestion for better and more focused future research endeavors.

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