Series editor(s): Professor Shaoming Zou
Subject Area: Marketing
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|Title:||Introduction to Section II: Regular Articles|
|Volume:||22 Editor(s): Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor ISBN: 978-1-78052-094-0 eISBN: 978-1-78052-095-7|
|Citation:||Shaoming Zou (2011), Introduction to Section II: Regular Articles, in Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor (ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Volume 22), Emerald Group Publishing Limited, pp.221-222|
|DOI:||10.1108/S1474-7979(2011)0000022013 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Article type:||Chapter Item|
Many thanks to Professors Marko Sarstedt, Manfred Schwaiger, and Charles R. Taylor, Volume 22 has assembled a set of outstanding articles addressing the methodological issues in international marketing research. Readers should find these articles informative and valuable. In addition to these articles on the special topic of international marketing research methods, a regular article is included in Volume 22. Advances in International Marketing encourages innovative research and “out-of-the-box” research ideas in international marketing. In future volumes, it will continue to promote special topic-based volumes, while also publishing “regular” papers that are reviewed outside of the themed volumes. The regular papers must show innovative research that addresses any significant issues in international marketing and should be submitted to the Series Editor.
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