Social entrepreneurship: A model for sustainable value creation

Michael Pirson

doi:10.1108/S1475-9152(2010)0000003018

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Advances in Appreciative Inquiry

ISSN: 1475-9152
Series editor(s): Professor David Cooperrider, Professor Michel Avital

Subject Area: Organization Studies

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Social entrepreneurship: A model for sustainable value creation

Document Information:
Title:	Social entrepreneurship: A model for sustainable value creation
Author(s):	Michael Pirson
Volume:	3 Editor(s): Tojo Thatchenkery, David L. Cooperrider, Michel Avital ISBN: 978-0-85724-369-0 eISBN: 978-0-85724-370-6
Citation:	Michael Pirson (2010), Social entrepreneurship: A model for sustainable value creation, in Tojo Thatchenkery, David L. Cooperrider, Michel Avital (ed.) Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value (Advances in Appreciative Inquiry, Volume 3), Emerald Group Publishing Limited, pp.259-274
DOI:	10.1108/S1475-9152(2010)0000003018 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	“Business as usual” has come under heavy scrutiny. The financial crisis has caused many to question the basic premises of the current business system. In the following chapter, I will examine how organizations can cope with the current crisis by creating sustainable value. I propose that businesses learn from a newly emerging field called social entrepreneurship. The concept of social entrepreneurship is discussed and examined for its potential to support for sustainable value creation. A detailed case study of bracNet provides an example of shared-value creation. bracNet is a for-profit enterprise in Bangladesh aiming to close the digital divide globally and regionally. New business models and cross-sectoral partnerships allow bracNet to implement a social and financial value creation strategy. Key for success seems to be the shared ownership of bracNet, by BRAC, a nonprofit organization, and various for-profit entities (including VCs, industrial conglomerates, and hedge funds).