Advances in Global Leadership

There is little doubt that both leaders and leadership matters. Individual leaders shape strategy, execute decision, manage talent, develop future talent, and act with personal proficiency. Being a successful leader requires knowing what is expected and doing it. But, organizational leadership matters more. Leadership occurs when the organization builds a cadre of future leaders who have the capacity to shape an organization's culture and create patterns of success. In this chapter, we answer the question “what is leadership” by focusing on an outside/in view of leadership that draws on business values more than psychological principles. We identify four key principles and questions that shape the definition of effective leadership.1.Clarify why leadership matters: What are the outcomes of good leadership?2.Nail the basics: What must every leader know, do, and be?3.Create leadership brand: How do we develop leadership (not just leaders) from the outside/in?4.Ensure leadership sustainability: How do leaders make long-term change really happen?

By mastering these four principles, leaders can build leadership that lasts over time.