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Book cover: Review of Marketing Research

Review of Marketing Research

ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra

Subject Area: Marketing

Content: Series Volumes | icon: RSS Current Volume RSS

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Volume 4 - Review of Marketing Research


ISBN: 978-0-7656-2092-7
eISBN: 978-0-85724-726-1
Edited by: Naresh K. Malhotra
Published: 2008

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Chapters
Chapter Id: Chapter Information:
1891026 Ad Hoc Reviewers
Naresh K. Malhotra (pp. vi - vi)
Article type: Acknowledgements
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1891027 Review of Marketing Research: Taking Stock
Naresh K. Malhotra (pp. ix - xiv)
Article type: Introduction
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1891025 Review of Marketing Research
Naresh K. Malhotra (pp. v - v)
Article type: Introduction
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1891028 Formal Choice Models of Informal Choices: What Choice Modeling Research Can, and Can't, Learn from Behavioral Theory
Robert J. Meyer (pp. 3 - 32)
Article type: Chapter Item
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1891029 How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
Shashi Matta (pp. 33 - 62)
Article type: Chapter Item
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1891030 Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
Anita Man Luo (pp. 63 - 91)
Article type: Chapter Item
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1891031 Brand Extension Research: A Cross-Cultural Perspective
Kalpesh Kaushik Desai (pp. 92 - 122)
Article type: Chapter Item
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1891032 A Review of Eye-Tracking Research in Marketing
Rik Pieters (pp. 123 - 147)
Article type: Chapter Item
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1891033 Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
Argun Saatcioglu (pp. 148 - 182)
Article type: Chapter Item
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1891034 Designing Price Contracts for Procurement and Marketing of Industrial Equipment
George John (pp. 183 - 200)
Article type: Chapter Item
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1891035 About the Editor and Contributors
Naresh K. Malhotra (pp. 201 - 202)
Article type: About the Editors
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