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Book cover: Review of Marketing Research

Review of Marketing Research

ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra

Subject Area: Marketing

Content: Series Volumes | icon: RSS Current Volume RSS

 

Volume 9 - Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing


ISBN: 978-1-78052-912-7
eISBN: 978-1-78052-913-4
Edited by: Stephen L. Vargo, Robert F. Lusch
Published: 2012

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Chapters
Chapter Id: Chapter Information:
17035974 Introduction: A Contextual and Resource-Integrative View of Value Creation
Naresh K. Malhotra (pp. xiii - xv)
Article type: Editorial
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17035983 Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Article type: Editorial Board
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17035984 Review of Marketing Research
Article type: Editorial Board
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17035985 Review of Marketing Research
Article type: Editorial Board
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17035973 Editorial Board
(pp. xi - xii)
Article type: Editorial Board
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17035987 List of Reviewers
Article type: Index
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17035972 List of Contributors
(pp. vii - viii)
Article type: Index
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17035986 Copyright Page
Article type: Miscellaneous
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17035975 The Nature and Understanding of Value: A Service-Dominant Logic Perspective
Stephen L. Vargo, Robert F. Lusch (pp. 1 - 12)
Article type: Chapter Item
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17035976 An Exploration of Networks in Value Cocreation: A Service-Ecosystems View
Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch (pp. 13 - 50)
Article type: Chapter Item
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17035977 Designing Business Models for Value Co-Creation
Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne (pp. 51 - 78)
Article type: Chapter Item
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17035978 Service Systems as a Foundation for Resource Integration and Value Co-Creation
Bo Edvardsson, Per Skålén, Bård Tronvoll (pp. 79 - 126)
Article type: Chapter Item
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17035979 The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation
Linda D. Peters (pp. 127 - 169)
Article type: Chapter Item
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17035980 A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market
Andrea Ordanini, A. Parasuraman (pp. 171 - 205)
Article type: Chapter Item
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17035981 An Integrative Framework of Value
Irene C.L. Ng, Laura A. Smith (pp. 207 - 243)
Article type: Chapter Item
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17035982 Previous Volume Contents
(pp. 245 - 252)
Article type: Miscellaneous
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