Review of Marketing Research

ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra

Subject Area: Marketing

Content: Series Volumes | Current Volume RSS

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Volume 9 - Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing

ISBN: 978-1-78052-912-7
eISBN: 978-1-78052-913-4
Edited by: Stephen L. Vargo, Robert F. Lusch
Published: 2012

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Chapters
Chapter Id:	Chapter Information:
17035974	Introduction: A Contextual and Resource-Integrative View of Value Creation Naresh K. Malhotra (pp. xiii - xv) Article type: Editorial Please login \| Abstract [ HTML & PDF (124kb) & EPUB ] \| Reprints & permissions
17035983	Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing Article type: Editorial Board Please login \| Abstract [PDF (40kb) ] \| Reprints & permissions
17035984	Review of Marketing Research Article type: Editorial Board Please login \| Abstract [PDF (41kb) ] \| Reprints & permissions
17035985	Review of Marketing Research Article type: Editorial Board Please login \| Abstract [PDF (143kb) ] \| Reprints & permissions
17035973	Editorial Board (pp. xi - xii) Article type: Editorial Board Please login \| Abstract [PDF (43kb) ] \| Reprints & permissions
17035987	List of Reviewers Article type: Index Please login \| Abstract [PDF (103kb) ] \| Reprints & permissions
17035972	List of Contributors (pp. vii - viii) Article type: Index Please login \| Abstract [PDF (108kb) ] \| Reprints & permissions
17035986	Copyright Page Article type: Miscellaneous Please login \| Abstract [PDF (116kb) ] \| Reprints & permissions
17035975	The Nature and Understanding of Value: A Service-Dominant Logic Perspective Stephen L. Vargo, Robert F. Lusch (pp. 1 - 12) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (108kb) & EPUB ] \| Reprints & permissions
17035976	An Exploration of Networks in Value Cocreation: A Service-Ecosystems View Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch (pp. 13 - 50) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (431kb) & EPUB ] \| Reprints & permissions
17035977	Designing Business Models for Value Co-Creation Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne (pp. 51 - 78) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (296kb) & EPUB ] \| Reprints & permissions
17035978	Service Systems as a Foundation for Resource Integration and Value Co-Creation Bo Edvardsson, Per Skålén, Bård Tronvoll (pp. 79 - 126) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (868kb) & EPUB ] \| Reprints & permissions
17035979	The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation Linda D. Peters (pp. 127 - 169) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (402kb) & EPUB ] \| Reprints & permissions
17035980	A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market Andrea Ordanini, A. Parasuraman (pp. 171 - 205) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (355kb) & EPUB ] \| Reprints & permissions
17035981	An Integrative Framework of Value Irene C.L. Ng, Laura A. Smith (pp. 207 - 243) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (409kb) & EPUB ] \| Reprints & permissions
17035982	Previous Volume Contents (pp. 245 - 252) Article type: Miscellaneous Please login \| Abstract [PDF (156kb) ] \| Reprints & permissions

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