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Home > Advances in International Management > Volume 20 - Product and Market Development for...
Advances in International Management
ISSN: 1571-5027
Series editor(s): Timothy Devinney, Torben Pedersen and Laszlo Tihanyi
Subject Area: International Business
Content: Series Volumes | 
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Volume 20 - Product and Market Development for Subsistence Marketplaces
ISBN: 978-0-7623-1396-9
eISBN: 978-1-84950-477-5
Edited by: José Antonio Rosa, Madhubalan Viswanathan
Published: 2007
eISBN: 978-1-84950-477-5
Edited by: José Antonio Rosa, Madhubalan Viswanathan
Published: 2007
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You have access to this item | Chapter Id: | Chapter Information: |
|---|---|
| 1761444 | Foreword Jagdish N. Sheth, Charles H. Kellstadt (pp. ix - x) Article type: Editorial Please login | Abstract [ HTML & PDF (37kb) ] | Reprints & permissions |
| 1761445 | Acknowledgments (pp. xiii - xv) Article type: Editorial Please login | Abstract [ HTML & PDF (54kb) ] | Reprints & permissions |
| 1761443 | List of Contributors (pp. xi - xii) Article type: Index Please login | Abstract [ HTML & PDF (45kb) ] | Reprints & permissions |
| 1761429 | Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers Madhubalan Viswanathan, José Antonio Rosa (pp. 1 - 17) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (124kb) ] | Reprints & permissions |
| 1761430 | Section I: Understanding Subsistence ConsumersUnderstanding Product and Market Interactions in Subsistence Marketplaces: A Study in South IndiaMadhubalan Viswanathan (pp. 21 - 57) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (269kb) ] | Reprints & permissions |
| 1761431 | A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa Julie A. Ruth, Rachel Oakley Hsiung (pp. 59 - 87) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (215kb) ] | Reprints & permissions |
| 1761432 | Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications Jerome D. Williams, William J. Qualls, Nakeisha Ferguson (pp. 89 - 110) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (181kb) ] | Reprints & permissions |
| 1761433 | Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research Julie L. Ozanne, Bige Saatcioglu (pp. 111 - 132) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (429kb) ] | Reprints & permissions |
| 1761434 | Section II: Entrepreneurship in Subsistence MarketplacesImpact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project ShaktiM.J. Xavier, J. Raja, S. Usha Nandhini (pp. 135 - 149) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (133kb) ] | Reprints & permissions |
| 1761435 | Participatory Research Methods for Subsistence Consumers Edward McKenzie Abbey, Sharmin Attaran (pp. 151 - 169) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (153kb) ] | Reprints & permissions |
| 1761436 | Microcredit through the Feminist Lens: Toward a More Equitable Approach to Social Entrepreneurship Ina Freeman, Nancy Higginson (pp. 171 - 191) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (161kb) ] | Reprints & permissions |
| 1761437 | Section III: Marketing and Management in Subsistence MarketplacesMarketing in Subsistence Markets: Innovation through Decentralization and ExternalizationRobin Ritchie, Srinivas Sridharan (pp. 195 - 214) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (381kb) ] | Reprints & permissions |
| 1761438 | Market orientation and performance in low-income countries: The case of Zimbabwean retailers Steven Michael Burgess, Pfavai Nyajeka (pp. 215 - 257) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (704kb) ] | Reprints & permissions |
| 1761439 | Unilever's Business in India's Subsistence Economies Rohithari Rajan (pp. 259 - 277) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 1761440 | Section IV: Policy Issues in Subsistence MarketplacesToward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing EconomiesCharles M. Wood (pp. 281 - 296) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (155kb) ] | Reprints & permissions |
| 1761441 | Consumption and Environmental Degradation: A Long-Term View Kanwalroop Kathy Dhanda, Ronald Paul Hill (pp. 297 - 317) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (166kb) ] | Reprints & permissions |
| 1761442 | Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru, and Guatemala Eric J. Arnould, Alejandro Plastina, Dwayne Ball (pp. 319 - 340) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (177kb) ] | Reprints & permissions |
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