Chinese tourists visiting Singapore: Pull and push factors

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Advances in Hospitality and Leisure

ISSN: 1745-3542
Series editor(s): Professor Joseph Chen

Subject Area: Tourism and Hospitality

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Document Information:
Title:	Chinese tourists visiting Singapore: Pull and push factors
Author(s):	Tak-Kee Hui, David Wan, Miau Feng Chi
Volume:	4 Editor(s): Joseph S. Chen ISBN: 978-0-7623-1489-8 eISBN: 978-1-84950-524-6
Citation:	Tak-Kee Hui, David Wan, Miau Feng Chi (2008), Chinese tourists visiting Singapore: Pull and push factors, in Joseph S. Chen (ed.) 4 (Advances in Hospitality and Leisure, Volume 4), Emerald Group Publishing Limited, pp.229-244
DOI:	10.1016/S1745-3542(08)00011-8 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	China looks set to become the fourth largest outbound tourist generating country in the world by 2020 (World Tourism Organisation, 1997). Tourists from Mainland China are the second most important source of tourist arrivals in Singapore. A better understanding of the Chinese tourists’ needs and expectations will be helpful in positioning the country to attract them. The data collected at Singapore Changi International Airport are segmented to different groups under various demographic factors. This study shows that there exist motivational differences among gender, income, age as well as travel frequencies. The findings are useful to the marketers to establish their strategic plans in targeting at different groups of Chinese visitors.