Evaluating performance factors of art festivals: A case study in Taiwan

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Advances in Hospitality and Leisure

ISSN: 1745-3542
Series editor(s): Professor Joseph Chen

Subject Area: Tourism and Hospitality

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Document Information:
Title:	Evaluating performance factors of art festivals: A case study in Taiwan
Author(s):	Wu-Chung Wu, Wen-Xi Chen, Tzung-Cheng Huan
Volume:	6 Editor(s): Joseph S. Chen ISBN: 978-1-84950-718-9 eISBN: 978-1-84950-719-6
Citation:	Wu-Chung Wu, Wen-Xi Chen, Tzung-Cheng Huan (2010), Evaluating performance factors of art festivals: A case study in Taiwan, in Joseph S. Chen (ed.) 6 (Advances in Hospitality and Leisure, Volume 6), Emerald Group Publishing Limited, pp.99-115
DOI:	10.1108/S1745-3542(2010)0000006010 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	A special event requiring little capital for development is regarded as a unique type of attractions. Art festival is a popular form among all special events, famous example including Edinburgh Festival in England. However, the literature on the measurement of successful factors of art festivals is limited. This study uses Chiayi International Band Festival for a case study to evaluate performance factors of art festivals. The performance attributes are developed based on Kotler's Three Levels of Product framework. Importance–Performance Analysis (IPA) is used to evaluate the performance attributes perceived by the visitors. Further, a SWOT analysis is deployed to provide managerial strategies and implications.