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Book cover: Advanced Series in Management

Advanced Series in Management

ISSN: 1877-6361
Series editor(s): Professor Miguel R. Olivas-Lujan and Professor Tanya Bondarouk

Subject Area: Management Science/Management Studies

Content: Series Volumes | icon: RSS Current Volume RSS

 

Volume 11 - Social Media in Strategic Management


ISBN: 978-1-78190-898-3
eISBN: 978-1-78190-899-0
Edited by: Miguel R. Olivas-Luján, Tanya Bondarouk
Published: 2013

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Chapters
Chapter Id: Chapter Information:
17094096 Strategic Management and Social Media: The Leading Edge
Miguel R. Olivas-Luján, Tanya Bondarouk (pp. xi - xvi)
Article type: Editorial
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17094110 Social Media in Strategic Management
Article type: Editorial Board
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17094111 Advanced Series in Management
Article type: Editorial Board
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17094112 Social Media in Strategic Management
Article type: Editorial Board
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17094095 List of Contributors
(pp. ix - x)
Article type: Index
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17094113 Copyright Page
Article type: Miscellaneous
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17094094 Dedication
Article type: Miscellaneous
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17094097 Digital Behaviors and People Risk: Challenges for Risk Management
Andy Phippen, Simon Ashby (pp. 1 - 26)
Article type: Chapter Item
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17094098 Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities
Richard L. Gruner, Damien Power, Paul K. Bergey (pp. 27 - 42)
Article type: Chapter Item
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17094099 Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising
Raymond Henry, Lisa Bosman (pp. 43 - 62)
Article type: Chapter Item
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17094100 Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-Creation Perspective
Manuel Castriotta, Paola Barbara Floreddu, Maria Chiara Di Guardo, Francesca Cabiddu (pp. 63 - 86)
Article type: Chapter Item
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17094101 You Might be Reputable but are you “Liked”? Orchestrating Corporate Reputation Co-Creation on Facebook
Anna K. Zarkada, Christina Polydorou (pp. 87 - 113)
Article type: Chapter Item
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17094102 Social Media as a Strategic Tool: Going Beyond the Obvious
Poonam Arora, Carolyn E. Predmore (pp. 115 - 127)
Article type: Chapter Item
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17094103 Increasing Dynamic Capabilities of Health Organizations with Social Media
Ricky C. Leung (pp. 129 - 142)
Article type: Chapter Item
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17094104 Social Media Champions — Drivers and Sophistication Process of Social Media Strategic Management
Lukasz M. Bochenek, Sam Blili (pp. 143 - 167)
Article type: Chapter Item
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17094105 Innovation Management, Lead-Users, and Social Media — Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management
Markus Ernst, Alexander Brem, Kai-Ingo Voigt (pp. 169 - 195)
Article type: Chapter Item
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17094106 Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers
Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo (pp. 197 - 215)
Article type: Chapter Item
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17094107 Global Talent Management in Multinational Corporations and the Role of Social Networks
Huub Ruël, Tanya Bondarouk, Lena Dresselhaus (pp. 217 - 243)
Article type: Chapter Item
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17094108 Culture and Social Media: Exploration of Differences Between the United States and Japan
Satoko Suzuki, Kosuke Takemura (pp. 245 - 258)
Article type: Chapter Item
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17094109 Social Networking Sites (SNS): Talent Management in Emerging Markets — India and Mexico
Pramila Rao (pp. 259 - 276)
Article type: Chapter Item
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