Chapter 9 Drivers of the Adoption of Online Recruitment — An Analysis using Innovation Attributes from Diffusion of Innovation Theory

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Advanced Series in Management

ISSN: 1877-6361
Series editor(s): Professor Miguel R. Olivas-Lujan and Dr Tanya Bondarouk

Subject Area: Management Science/Management Studies

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Document Information:
Title:	Chapter 9 Drivers of the Adoption of Online Recruitment — An Analysis using Innovation Attributes from Diffusion of Innovation Theory
Author(s):	Emma Parry, Miguel R. Olivas-Luján
Volume:	8 Editor(s): Tanya Bondarouk, Huub Ruël, Jan Kees Looise ISBN: 978-0-85724-973-9 eISBN: 978-0-85724-974-6
Citation:	Emma Parry, Miguel R. Olivas-Luján (2011), Chapter 9 Drivers of the Adoption of Online Recruitment — An Analysis using Innovation Attributes from Diffusion of Innovation Theory, in Tanya Bondarouk, Huub Ruël, Jan Kees Looise (ed.) Electronic HRM in Theory and Practice (Advanced Series in Management, Volume 8), Emerald Group Publishing Limited, pp.159-174
DOI:	10.1108/S1877-6361(2011)0000008013 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	This chapter examines the adoption of online recruitment — both corporate websites and commercial jobs boards — within the United Kingdom and the possible reasons behind its adoption. The chapter also reports on the development of a structured model explaining the factors that may affect an employer's decision of whether or not to adopt online recruitment methods, using Rogers (2003) diffusion of innovation (DOI) theory as a framework. The chapter draws conclusions as to why organizations adopt online recruitment, as well as discussing the use of DOI theory for the study of e-HRM in general.