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0Royal Transportation Management System – journey to success
Author(s):Fatima Mohsen Al Faqeeh, Syed Zamberi Ahmad
Title – Royal Transportation Management System – journey to success. Subject Area – Total quality management, logistic, entrepreneurship, management and small business management. Study level/applicability – The case is relevant for undergraduates specializing in business. The case incorporates courses such as entrepreneurship and small business management. Case overview – This Read more
Title – Royal Transportation Management System – journey to success. Subject Area – Total quality management, logistic, entrepreneurship, management and small business management. Study level/applicability – The case is relevant for undergraduates specializing in business. The case incorporates courses such as entrepreneurship and small business management. Case overview – This case study outlines the factors behind the success of the Royal Transportation Management Systems Company. This company was established in 2007 and has become one of the most successful valet parking companies in Abu Dhabi. The case study will also highlight the company's core concept which is quality as baseline towards success of the business and how this has influenced the success of the company. Expected learning outcomes – The case can be used to understand management concepts in entrepreneurship, small business management, and total quality management concepts in the provision of high-quality services, and help students to understand marketing strategies for developing a successful small business. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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1Raizcorp: planting the seeds for entrepreneurial growth and prosperity
Author(s):Boris Urban, Alison Gaylard
Title – Raizcorp: planting the seeds for entrepreneurial growth and prosperity. Subject area – Entrepreneurship. Study level/applicability – MBA and masters in management. Case overview – Raizcorp Chief Executive Allon Raiz was faced each day with many applications to join his business incubation prosperator programme. He knew what to look Read more
Title – Raizcorp: planting the seeds for entrepreneurial growth and prosperity. Subject area – Entrepreneurship. Study level/applicability – MBA and masters in management. Case overview – Raizcorp Chief Executive Allon Raiz was faced each day with many applications to join his business incubation prosperator programme. He knew what to look for in an entrepreneur, but it was not always “cut and dried”. In September 2012, he and his panel were considering an applicant who had passed all the tests with flying colours, and they were unanimous in their belief that he had what it took to be successful. His business, however, left them in doubt. It was a struggling IT support company, which they felt had no differentiating factors in an already overtraded industry. Raizcorp believed in “backing the jockey but not the horse”, which often meant having to change the entrepreneur's mindset and helping them explore new ideas. Would they be successful in this case? And was it worth the investment of time and resources? It worried Raiz, because he knew if the individual was to embark on a new venture, it would take some time before Raizcorp would see any return on its investment. Expected learning outcomes – The case has the following objectives: to demonstrate understanding of the key concepts of entrepreneurship, to discuss entrepreneurship as a process, to analyse human and social capital attributes relating to successful entrepreneurship, to identify entrepreneurial motivations/cognitions/behaviours, to appreciate the key factors of successful entrepreneurship practices, to assess the relevance of the practice of entrepreneurship to individuals and society, to illustrate key ideas of entrepreneurship with reference to empirical case studies on entrepreneurship, and to analyse rigorously the RAMP model in the case study. Supplementary materials – Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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2Kevin Otieno-Onyango: business and technology dilemma (A)
Author(s):Freddie Acosta, Arlene Acosta
Title – Kevin Otieno-Onyango: business and technology dilemma (A). Subject area – Business ethics, entrepreneurship, ICT. Study level/applicability – Undergraduate, MBA, MSIT. Case overview – The dilemma could be described something like: “I want to do an honest business in order to alleviate somewhat the financial difficulty of my family Read more
Title – Kevin Otieno-Onyango: business and technology dilemma (A). Subject area – Business ethics, entrepreneurship, ICT. Study level/applicability – Undergraduate, MBA, MSIT. Case overview – The dilemma could be described something like: “I want to do an honest business in order to alleviate somewhat the financial difficulty of my family […] yet my pursuit impacts negatively on my immediate customers”. This is a case of the morality of actions with indirect effects (non-intentional effects). Expected learning outcomes – Understand actions with double effects, formulate business policy to regulate access to services, appreciate the challenges of starting a business enterprise, understand the social impact of ICT. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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3xCRUZA's portable solar cooker: eco-entrepreneurism challenges in Argentina
Author(s):Jacob A. Massoud, Christopher Leeds
Title – xCRUZA's portable solar cooker: eco-entrepreneurism challenges in Argentina. Subject area – Entrepreneurship. Level/applicability – The portable solar cooker case is appropriate for upper division undergraduate and graduate students in entrepreneurship, international, strategy or sustainability courses. Case overview – xCRUZA, a small industrial design studio in Buenos Aires, Argentina, Read more
Title – xCRUZA's portable solar cooker: eco-entrepreneurism challenges in Argentina. Subject area – Entrepreneurship. Level/applicability – The portable solar cooker case is appropriate for upper division undergraduate and graduate students in entrepreneurship, international, strategy or sustainability courses. Case overview – xCRUZA, a small industrial design studio in Buenos Aires, Argentina, has experienced limited success and expansion since the company was founded in 2005. Focusing on eco design principles, xCRUZA has maintained an eclectic design mix pertaining to product development in children's toys, medicine, and cleaning products. Challenged by a struggling Argentine economy, a population not focused on environmental concerns, and a general lack of capital availability, the founders of xCRUZA chose to design, develop, market and sell a portable solar cooker. The cooker was originally designed by two of the founders while studying engineering at university. While innovative and award winning in design, xCRUZA's solar cooker has proven to be a challenge to the founders' success both in getting their product to market and fulfilling the mission of the studio. Expected learning outcomes – The learning objectives for the case include: to explore the challenges of an entrepreneurial start-up dedicated to eco design and sustainability principles, to examine market opportunities and consider approaches to selling in dissimilar markets, generate a discussion on strategies that xCRUZA has and can employ, to analyze the mission and direction of xCRUZA. Are they on the right track? Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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4Fuala: a success story of an entrepreneur
Author(s):Mohamed Al Hosani, Syed Zamberi Ahmad
Title – Fuala: a success story of an entrepreneur. Subject area – This case can be used in entrepreneurship, small business management, project management, strategic planning, and strategic management courses. Study level/applicability – The case is suitable for undergraduate and postgraduate business students (bachelor and master levels). Case overview – Read more
Title – Fuala: a success story of an entrepreneur. Subject area – This case can be used in entrepreneurship, small business management, project management, strategic planning, and strategic management courses. Study level/applicability – The case is suitable for undergraduate and postgraduate business students (bachelor and master levels). Case overview – People's relationship to chocolate starts in childhood. Parents often motivate their kids simply by promising them a piece of chocolate. The making of candy is more of an art than a business, and managing a chocolate business requires more than just management skills. This case study highlights the success story of an entrepreneur called “Radwan Al Hosani”, who managed to transform his dream into practice through insistence and hard work. His chocolate shop “Fuala” was the first in this field to be made in the UAE, and he managed to enlarge his business from small shop in 2002 to 16 branches locally and internationally within ten years. The story in this case study serves as a source for imitation for those willing to start a new business as it illustrates real-world challenges that beginners may face. Expected learning outcomes – This case study will expose students to a strategically successful example of expansion and critical thinking beyond the daily operation of a business. The students will be able to apply five forces business models. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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21Car-sharing: a feasible business expansion at Hangzhou Omnipay?
Author(s):Amy Z. Zeng
Title – Car-sharing: a feasible business expansion at Hangzhou Omnipay? Subject area – Marketing, entrepreneurship, operations management, and transportation/logistics. Study level/applicability – The case is suitable for junior, senior undergraduate and first-year graduate business classes. It can be used entirely in business classes in marketing, entrepreneurship, operations management, and transportation/logistics, and parts of it can be used for discussions in classes related to emerging economies/markets, environmental management, sustainability, and technology management. Case overview – The case builds on the expansion plan considered by a young software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city for decision making. By collaborating with a global student project team, Mr Chao collected a great deal of information and data. This teaching case provides students and educators ample opportunities to examine, from a multitude of aspects, the viability of a car-sharing service in Hangzhou. Expected learning outcomes – The central goal is to help students gain a comprehensive understanding of the role of car-sharing service in a country's development in sustainability, socio-economy, environmental commitment, and new urban life style, as well as in a technological company's active pursuit of business expansion opportunity. In addition, students will not only understand the social, cultural, technological and strategic perspectives of car-sharing service implementation, but also develop and enhance analytic skills needed to conduct fundamental cost analysis, determine a base-line pricing scheme, and service location network design. Supplementary materials – Teaching notes are available, please contact your librarian for access. Close
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22Sinthu Creation
Author(s):John Walsh
Title – Sinthu Creation. Subject area – Entrepreneurship. Study level/applicability – Undergraduate level courses on entrepreneurialism and possibly on business ethics; MBA classes at the beginning of their course of study. The case is intended to provide a way to encourage students to consider what the life of an entrepreneur is like, what qualities are needed to survive and what sacrifices are possible. Case overview – This case follows the evolution of an entrepreneurial venture run by a young woman in Thailand. She reinvents herself as a social entrepreneur but faces ongoing revenue generation problems according to her business model. The case explores the interaction between commercial and social entrepreneurialism in the context of a rapidly changing business environment in a developing, middle-income country. Expected learning outcomes – Students will have the opportunity to consider the extent to which they are personally cut out for the entrepreneurial life. As a secondary objective, students will be encouraged to think about their attitudes towards lifelong learning and the need to adapt to changing circumstances through their working careers. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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23Nike Davies-Okundaye: building a family social enterprise
Author(s):Henrietta N. Onwuegbuzie, Gordon N. Adomdza, Fredrick O. Ogola
Title – Nike Davies-Okundaye: building a family social enterprise. Subject area – Entrepreneurship. Study level/applicability – This case is intended for teaching entrepreneurship in any tertiary institution including graduate business schools where the case study method is used. It can also add value to groups interested in creating social value such as non-governmental organizations (NGOs). It can be taught in a 60-90?minute class depending on the size of the class and type of audience. Case overview – The case highlights features of indigenous entrepreneurship in a traditional African setting and showcases the merits of traditional training methods. An intriguing case of a social enterprise, inspired by the difficult experiences of an entrepreneur, who grew up in dire poverty. The polygamous family situation she was in led to establishing an enterprise that ensured her livelihood and a means to lift others from poverty. The case provides a unique model of a hybrid family business and social enterprise and illustrates that businesses can do good and still do well financially. Expected learning outcomes – Learning points include: appreciation of the socio-cultural and economic context of indigenous entrepreneurs; entrepreneurial motivations and their impact on society; how traditional societies transmit entrepreneurial skills; illustration of how theoretical frameworks like network theory and effectuation impact on entrepreneurial ventures; and how challenges of family businesses such as leadership and succession may be overcome through timely planning. Supplementary materials – Teaching notes are available, consult your librarian for access. Close
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24Landscaping and decoration: beauty in the desert
Author(s):Zororo Muranda, Peter Lewa
Title – Landscaping and decoration: beauty in the desert. Subject area – Entrepreneurship and small business formation. Study level/applicability – BA (Entrepreneurship); BA (Small Business Formation); BA (Management). Case overview – Owing to youth unemployment in sub-Saharan economies, youth entrepreneurship is now a major policy alternative across the subcontinent. It is also an immediate alternative for unemployed school drop-outs. Botswana is encouraging youth entrepreneurship through funding youth projects as an intervention. This case study presents decision alternatives considered by young adults when thinking about the future – to proceed with school or to start their own business. The other set of decision alternatives is which business idea to pursue – turning a hobby into a business opportunity or pursuing a new opportunity altogether. Mr Supang, owner of Swanscapes (Pty) Ltd, has to debate these decision alternatives with himself. Swanscape has to contend with a growing market but is unsure of where to get expansion finance. With expansion finance having been availed, managerial skills limitations will have to be dealt with. The company should focus on three other very important decisions: how to compete with large contractors currently dominant in the market and other small businesses that have recently entered the market in flower pot production; how to develop own skills and those of employees; and finally how to grow the business. Swanscapes remains hamstrung with the decision of which mode of growth strategy to adopt. Expected learning outcomes – The goal of this case study is to illustrate the tough decision alternatives unemployed youth starting their own small businesses have to juggle with. The case also illustrates the hurdles novice entrepreneurs have to contend with in order to establish a brand for their product or service. It also illustrates the impact of inadequate managerial and technical skills on growth strategies an owner may have. Supplementary learning materials – Teaching notes are available. Please consult your librarian for access. Close
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25Soliton Technologies – financing growth in uncertain times
Author(s):Thillai Rajan A.
Title – Soliton Technologies – financing growth in uncertain times. Subject area – Venture capital and private equity. Study level/applicability – This case is suitable for II MBA/Executive MBA (venture capital and private equity/entrepreneurship/business models/managing family business) courses. Case overview – Soliton is a technology and software services company with operations in India and the USA providing machine vision products and virtual instrumentation services. Soliton was started by Ganesh Devaraj in 1998 after his return from the United States after higher studies. Ganesh hails from a business family in Coimbatore that had interests in the textile spinning sector. The family had been in the textile business since the early 1940s and had revenues of Rs 400 million and employed about 700 people. Ganesh, not wanting to continue in the traditional family business, ventured into the technology sector using his academic and professional experience. His family was supportive of his venture and funded his company for the first two years of operation and for scaling up operations. Ganesh is now evaluating various sources of raising additional capital at a time when there was general slowdown in the automobile sector as a result of the global financial crisis. Expected learning outcomes – The goal of this case study is to illustrate the complexities that exist in financing growth of companies in uncertain times. This following are the expected learning outcomes: discuss and understand the nuances between different sources of early stage funding: personal wealth, family, and angels; compare and contrast the differences between family funding and venture funding; and highlight the benefits and limitations of family funding. Supplementary materials – Teaching notes are available. Close
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26Team Computers: positioning to grow
Author(s):Jaydeep Mukherjee, Ashok Kapoor
Title – Team Computers: positioning to grow Subject area – Entrepreneurship. Study level/applicability – The case could be taught in the core marketing course at the post graduate level while discussing the notion of positioning. The case could also be taken up in marketing strategy courses, where the linkage of the positioning to past and future customers and implementation challenges within the organization could be highlighted. Case overview – The case shows how the CEO of an entrepreneurial venture, Team Computers, was coping with the problem of creating a unique identity in the market. It tracks the evolution of an embryonic organization to an Indian rupees (INR) 2.3 billion organization with 1,500 employees and its competitive landscape. It also highlights that an organization could become quite big without a very well defined positioning in the mind of its consumers and even its employees, however such growth could not be sustainable. It highlights the key challenges for Team Computers with respect to defining its positioning platform. The biggest challenge for Team Computers was to arrive at an appropriate positioning within an increasingly competitive market place, a distinct image of the company was almost a pre-requisite to the vision of sustainable, profitable growth for the company. The problem was inherent in the condition prevailing in the industry, which had intense competition among the incumbent firms and a high degree of employee turnover which plagued the industry. The case focuses on the challenge of deciding on a positioning platform for the company, considering its checkered evolution and somewhat difficult to predict and plan future trajectory. The case provides enough evidence to evaluate the positioning options of the company, the criteria to finalize the positioning options. It also opens up the possibility to discuss changes in organizational structure required to implement the positioning. The case also opens up the debate about conditions under which democratic process might not be the best way to decide on positioning. Expected learning outcomes – The following insights could be elucidated by the case: criteria for evaluating the positioning options for an organization; the need for a clear positioning platform to grow beyond a threshold level for a service based organization in a competitive landscape; and the possible need for organizational restructuring to be able to implement positioning in the market. Supplementary materials – Teaching notes are available for faculty. Please consult your librarian for access. Close
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27Future internet: on a continuous path for achieving “a vision beyond expectations”
Author(s):Virginia Bodolica, Martin Spraggon, Anam Shahid
Title – Future Internet: on a continuous path for achieving “a vision beyond expectations”. Subject area – Firm success, organizational structure and values, business challenges, corporate change, decision making. Study level/applicability – Senior undergraduate courses in Organizational Behavior and Business Policy and Strategy. Case overview – This case relates the story of growth of Future Internet, a small media firm launched in 1998 in Dubai, UAE. The case describes the past achievements of Future Internet along with the challenges met on the road, illustrates the key factors and core organizational values that were critical for its business success and discusses the new prospects that the company is seeking to explore in the future. As Future Internet is continuously searching to engage in a path of new business opportunities, what are the most viable strategic choices to be made for securing a sustainable corporate growth and development? Expected learning outcomes – Discuss different aspects involved in the management of a small firm operating in a dynamic industry; assess the key factors that might contribute to explaining corporate success; and evaluate the effectiveness of managerial decision making over time (change in structure and values, opportunities' evaluation and selection of strategic options) to achieve sustainable development. Supplementary materials – Teaching notes. Close
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28Discovery Ltd: entrepreneurship in its DNA
Author(s):Claire Beswick, Boris Urban
Title – Discovery Ltd: entrepreneurship in its DNA. Subject area – Entrepreneurship. Study level/applicability – The case has been used at Master's level but it has direct application to any MBA programme or entrepreneurship module. Case overview – Adrian Gore started Discovery in 1992 with seed-funding of R10 million from merchant banking group, Rand Merchant Bank (RMB), as a health insurance company within the RMB stable. By 2009, Discovery had become a large, listed, financial services institution employing more than 5,000 people and comprising not only Discovery Health (DH), but also Discovery Life (DL), Discovery Invest (DI) and Discovery Vitality (a wellness programme). In addition, it had operations in the USA, where it licensed Vitality for use by employers and other health insurers, and in the UK where it operated two joint ventures with The Prudential plc – Pruhealth and Prulife. Expected learning outcomes – To understand the similarities and differences between corporate and start-up entrepreneurship; to understand the entrepreneurial process within an established organization; to explore the environment within an established company in terms of how much it supports or constrains entrepreneurship; and to look at creative ways to overcome obstacles to entrepreneurship in established companies. Supplementary materials – Teaching notes. Close
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29VSL collaborative online business events
Author(s):Roma Chauhan
Title – VSL collaborative online business events. Subject area – The case is related to strategy of innovation, strategic marketing and brand valuation. Student level/applicability – The case consolidates techniques and methodologies of businesses that demonstrate use of technology and innovation to attain competitive edge. It is appropriate for Master's, executive level programme and advance specialized courses of strategy and entrepreneurship. Introductory classes on basics of strategy and information technology will be value add for students. Case overview – In the growing digital era of virtualization, the businesses are depended on technology to facilitate their multiple operations. Virtual events of conference and exhibition provide broad opportunity to connect and collaborate in real time across the globe. The case discussion applies to potential use of virtual platform as a collaborative tool to achieve business objectives. This case highlights the strategic decision making by an IT company – VSL, regarding product migration and services diversification. It focuses on considering the appropriate strategy of innovation and to make the right decisions.Strategy of innovation and marketing techniques applied by VSL management to sustain in the competitive environment describes the essence of the case. The case is written with the objective to enhance user conceptual understanding through VSL brand valuation and international strategic alliance with 6Connex. Expected learning outcomes – The case familiarises the students with the complexities and challenges involved in a real business environment and put emphasises on the role of played by management for effective decision making. The case helps students to comprehend the relevance of innovation to achieve competitive edge. The case provides an opportunity of exposure to students so that they can understand the key elements of efficient marketing, strategy of innovation and brand valuation. (Elaborate teaching objectives are appended in the teaching note.) Supplementary material – Teaching notes. Close
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30Al-Maha mobile shop
Author(s):Marios Katsioloudes, Fauzia Jabeen
Title – Al-Maha mobile shop. Subject area – Strategic management/entrepreneurship. Study level/applicability – Undergraduate and/or MBA level in either a strategic management and/or entrepreneurship courses. Case overview – The dilemma that Zayed, Al-Maha's founder and owner, is facing, is typical for an entrepreneur who has been successful for a number of years (ten, in his case), without a formal strategy. He is now at a cross-road: should he expand in his present location in the Madinat Zayed Shopping Center, in Abu Dhabi, UAE, or open another store in another location? if he grows within its current location, how would that be? Zayed, like many small-store owners in a developing economy, faces fierce competition especially in the mobile phone business. Technology is changing constantly, demand is increasing and he has to address all these issues, among others, before making a decision. Should he create an advisory council so he can be the recipient of feedback from trusted individuals who might serve on this council? Finally, he is seeking his close friend Refaat's opinion, as to what to do next and how. Expected learning outcomes – Students should be able to: analyze the internal and external environments of a small-medium enterprise (SME); understand the importance of a vision/mission and smart objectives; make strategic decisions regarding the future direction of an SME; analyze the financial statements of an SME; draft a strategic plan based on the aforementioned; and understand the pros and cons of an SME in a developing economy such as the UAE. Supplementary materials – Teaching notes. Close
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