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0International market expansion and diversification opportunities for KBB Resources Berhad Malaysia
Author(s):Rashid Ameer, Marveys Willfred Ayomi
Title – International market expansion and diversification opportunities for KBB Resources Berhad Malaysia. Subject area – International business. Study level/applicability – Bachelor level. Case overview – This case study simulates a real life management decision. It explores the planning, organizing and controlling challenges associated with developing an internationalization strategy. Top Read more
Title – International market expansion and diversification opportunities for KBB Resources Berhad Malaysia. Subject area – International business. Study level/applicability – Bachelor level. Case overview – This case study simulates a real life management decision. It explores the planning, organizing and controlling challenges associated with developing an internationalization strategy. Top managers planning to expand “internationally” contemplate about potential international markets should understand the risks and opportunities they present and how best to deal with them. Often organizational design is neglected prior to embarking on internationalization strategy. The case provides contrasting perspectives and entry options, to highlight the importance of an in-depth evaluation of alternatives. Expected learning outcomes – Analyze and evaluate the strengths and weaknesses of business prior to exploiting international opportunities. Discuss key success factors, each of which has a different degree of importance in formulating a domestic and multinational business strategy. Understand economic, social, cultural, and political risks, and how a company can use of market research to identify and manage such risks. Formulate an internationalization strategy based on the evaluation of the costs and control provided by different international entry options. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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1Citizen Chen: a challenging test for bilateral diplomacy
Author(s):Barthélémy Michalon
Title – Citizen Chen: a challenging test for bilateral diplomacy. Subject area – Diplomatic and consular policies; legal aspects of international relations and Asia regional scenario. Study level/applicability – Undergraduate. Case overview – In April 2012, high-level officials from China and the USA were about to meet in Beijing in Read more
Title – Citizen Chen: a challenging test for bilateral diplomacy. Subject area – Diplomatic and consular policies; legal aspects of international relations and Asia regional scenario. Study level/applicability – Undergraduate. Case overview – In April 2012, high-level officials from China and the USA were about to meet in Beijing in the framework of the bilateral Strategic and Economic Dialogue, organized on a yearly basis. The event was always delicate, due to the ambiguous relationship existing between the two countries, which were at the same time rivals and dependent on one another. That time, the tension previous to the meeting increased significantly: a Chinese human rights activist had just sought and obtained diplomatic protection in the US Embassy in Beijing, thus creating an embarrassing situation for both States' foreign departments […] How could they possibly solve this contentious issue without affecting their already sensitive relationship? Expected learning outcomes – Analytical: to be aware of the political nature of the current Chinese Government; to realize the concrete and practical implications of an Embassy's special status; to balance two contradictory objectives, in a specific situation where none of them can be fully discarded; to contrast and try to combine long-term goals (in this case, to maintain a functioning relationship between two main world powers) with short-term objectives (in this case, how to deal with a Chinese activist that required protection against his own country's security forces); to find a modus vivendi (conciliation) between values and interests; to get convinced that certain kinds of negotiations cannot be conceived through a “win or lose” approach: in this case, the only way out must be respectful of the two parties' core interests; and to take into account that image preservation (“face-saving”) must be included within any country's objectives in any situation involving diplomatic means. Conceptual: the purpose is to familiarize the students with specific concepts, such as: best alternative to a negotiated agreement (BATNA), which is to be mentioned as part of the discussion (it is not included in the case study itself); interdependence; (purported) Group of Two; asylum and refuge; Immunity; and sending state/receiving state. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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2Values-based organization – Ritz Carlton Abu Dhabi Hotel
Author(s):Khaleel Ibrahim Alsabbagh, Syed Zamberi Ahmad
Title – Values-based organization – Ritz Carlton Abu Dhabi Hotel. Subject area – Business management, organization behaviour, organization values, organization culture, customer service. Study level/applicability – The case study is suitable for undergraduate courses, particularly business management and related areas. Case overview – Ritz Carlton Hotel is one of the Read more
Title – Values-based organization – Ritz Carlton Abu Dhabi Hotel. Subject area – Business management, organization behaviour, organization values, organization culture, customer service. Study level/applicability – The case study is suitable for undergraduate courses, particularly business management and related areas. Case overview – Ritz Carlton Hotel is one of the luxurious hotels which has expanded internationally in the last 30 years and recently opened its iconic hotel Abu Dhabi Grand Canal. Ritz Carlton offers unique experiences to its customers, which are driven by the embedded “Gold Standards” and values. It has enabled the Ritz Carlton to redefine the hospitability experience and create a competitive advantage. In this case study, the experience of opening this Abu Dhabi hotel is explored with reflections on their “Gold Standards” and the values which have resulted in the Ritz Carlton being benchmarked as a best service company. This made Ritz Carlton to change the way it redefines its business by not being just a hotel, but rather a company which creates memories and experiences for customers. Expected learning outcomes – Discussing the essential factors that contribute to the success of companies in the service industry, with a focus on organization values and living these values in order to achieve competitive advantage. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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3Economics behind the internationalization of Biocon India Ltd
Author(s):Palakh Jain
Title – Economics behind the internationalization of Biocon India Ltd. Subject area – Economics, business management Study level/applicability – The case study is relevant for MBA, Master's and under graduate (economics, international and business economics) students. Case overview – Biocon is one of the top 20 companies from India in Read more
Title – Economics behind the internationalization of Biocon India Ltd. Subject area – Economics, business management Study level/applicability – The case study is relevant for MBA, Master's and under graduate (economics, international and business economics) students. Case overview – Biocon is one of the top 20 companies from India in the Forbes list of “Best under a Billion” companies. It has emerged from being an enzyme-producing firm to a biotech powerhouse under the guidance of Ms Kiran M. Shaw. It is an innovative company with a varied scientific skill base and progressive manufacturing facilities for developing and commercializing biopharmaceuticals. This study attempts to explore the international foray of Biocon using the eclectic OLI framework. Entrepreneurship, need for integrated business model, innovation, quality control, etc. constituted the ownership (O) factors, important for Biocon to earn the more than compensating advantage in the overseas market. The locational factors were less important in case of Biocon as the global expansion was driven by a motive of either market seeking or cashing in on the cost advantage of its operations. The dominant mode of entry has been the joint ventures. The overseas patterns exhibited by Biocon can be captured fully by the O-L-I framework. Expected learning outcomes – To understand the economic theory of OLI and the ownership, locational and internalisation advantages, link the OLI framework with the international foray of Biocon, Biocon's internationalization journey, major overseas deals signed and the economic rationale behind the deals. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. Close
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4KPJ Healthcare: service internationalization
Author(s):Zizah Che Senik, Khairul Akmaliah Adham, Rosmah Mat Isa, Noreha Halid, Adlin Masood
Title – KPJ Healthcare: service internationalization. Subject area – International business, international marketing, and strategic management. Study level/applicability – Advanced undergraduate and MBA students taking courses in international business, international marketing, and strategic management. Case overview – KPJ Healthcare Group started its operations in 1979. By the end of 2012, Read more
Title – KPJ Healthcare: service internationalization. Subject area – International business, international marketing, and strategic management. Study level/applicability – Advanced undergraduate and MBA students taking courses in international business, international marketing, and strategic management. Case overview – KPJ Healthcare Group started its operations in 1979. By the end of 2012, the Group operated 22 hospitals in Malaysia, two in Indonesia, one in Thailand, and one retirement resort in Australia. Its internationalization efforts began in mid-1990s with the provision of hospital management service in Indonesia, Bangladesh, and Saudi Arabia. Since 2010, the Group had pursued international acquisition projects in Australia, Indonesia and Thailand. In early 2013, the Group's newly appointed CEO and his management team had to decide on the strategies to ensure the success of these international acquisition projects. This case stimulates discussion on international strategies of a large healthcare group, operating in a highly competitive, high-growth industry in an emerging economy. Expected learning outcomes – Understanding of approaches to service internationalization (incremental versus rapid), strategies in service internationalization, forms of service internationalization ventures will enable case analysts to apply and consider these concepts in many business situations involving internationalization process and business growth in general. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close
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11Delays in probing case irks workers, AMARA, Zimbabwe
Author(s):Martin Dandira
Title – Delays in probing case irks workers, AMARA, Zimbabwe. Subject area – Business management, corporate ethics and management of change. Study level/applicability – The case study is relevant for undergraduate and post-graduate management degrees. It includes courses such as Business Management, Corporate Ethics and Management of Change. Case overview – AMARA, a leading parts dealer and a subsidiary company of MTD Holdings has been hit by allegations of corruption which involved a ring of senior employees who are said to have swindled the company out of spare parts worth millions of US dollars with the help of a few security guards who were authorising illegal movements at check points. The workers' committee who blew the whistle on the scandal were now impatient that the investigations ordered in December last year 2011 have not taken off as management appears not keen on them. Management was dragging its feet when it comes to dealing effectively with the allegations. There was no proper strategy on how the allegations were going to be dealt with. There was also victimisation of workers. Senior managers who have been tasked to investigate the issue were suspected to be involved in the scandal thus that is why they were dragging their feet in the investigation. Expected learning outcomes – Students can focus on the importance of good corporate governance as a cornerstone of good business practice. The importance of an active board of directors is also vital for the smooth running of a business. Students will also appreciate the importance of making quality decisions by top management as an important ingredient for the success of an organisation. The issue of an effective control system in an organisation is also important to avoid leakages which will cost an organisation millions of dollars. Supplementary materials – Teaching notes are available, please contact your librarian to access. Close
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12Fashioning corporate social responsibility
Author(s):Peter Jones, David Hillier, Daphne Comfort
Title – Fashioning corporate social responsibility. Subject area – Corporate social responsibility, sustainability and business ethics. Study level/applicability – This case has been designed for undergraduate students, with two target audiences. The first is business and management students following modules in corporate social responsibility (CSR), sustainability and business ethics. Here the accent is on allowing the students to explore and debate how CSR agendas are emerging within a specific sector of the retail economy. The second is students pursuing fashion, clothing, textile, retailing and consumer studies degrees and here the focus is on how some of the leading fashion goods retailers are addressing CSR. More generally the case can also be used on “Contemporary Issues” modules within general business and management programmes. Case overview – This small case offers an exploratory review of the emerging CSR issues currently being publicly addressed by the world's leading fashion goods retailers. It includes a brief introduction to CSR; a brief thumbnail sketch of the fashion goods industry; details of the method of enquiry; a description of the CSR issues currently being publicly addressed by the top ten fashion good retailers on their corporate web sites; and some critical reflections on the CSR agendas being pursued by these retailers. The case study is novel in two ways. First, it focuses upon what is an emerging market issue rather than on emerging markets per se though a number of the issues raised in the case have major implications for emerging economies. Second, it addresses the CSR issues being addressed by a number of the leading fashion goods retailers and as such it a not a case which relates to individual decision making. While the case is principally focussed upon the retail sector it ranges across the whole of the supply chain. Expected learning outcomes – The paper provides an accessible review of the CSR issues and agendas currently being pursued by the leading fashion goods retailers and as such it will be of interest to academics, students and practitioners who are interested in both the fashion industry and corporate sustainability. Supplementary materials – Teaching notes are available, please consult your librarian for access. Close
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13Kopy Luwak: a conservation strategy for global market
Author(s):Aluisius Hery Pratono, Irzameingindra Putri Radjamin
Title – Kopy Luwak: a conservation strategy for global market. Subject area – Niche products and environmental ethics. Study level/applicability – The case is suitable for undergraduate students who have some understanding of competitive advantage in emerging economies, of niche products, the resource-based perspective and environmental ethics. Case overview – The case concerns the Indonesian coffee industry, specifically the production of Kopi Luwak, a coffee that involves a type of local wild animal as an essential part of the process. The case outlines a typical problem for a new leader who has to start his tenure with a creditable performance. The company is a resource-based one that has to manage a potential risk of violating environmental ethics. Expected learning outcomes – The case reveals the value of the international value chain for a cup of coffee. Through investigating the intersection between business feasibility and conservation issues, students should be able to understand what are appropriate business opportunities with environmental ethics considerations. Supplementary materials – Teaching notes are available; consult the librarian for access. Close
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14Partnering for business transformation: the Wipro Consulting Services story
Author(s):Asha Kaul, Vidhi Chaudhri
Title – Partnering for business transformation: the Wipro Consulting Services story. Subject area – Business transformation processes, change management and business strategy. Study level/applicability – The case can be used to study business transformation processes and would be relevant for courses on change management and business strategy. It should be studied in the context of behavioral and organizational challenges in implementing an organization-wide change. The case is targeted at MBA students and/or executive participants with professional experience who would be able to link the learning to corporate experience. It can be used for courses on organizational change, business strategy, and change management. Case overview – The case, set in India in the year 2011, is positioned in the business consulting domain, and provides insight into managing change from the perspective of a consulting partner. The case discusses challenges and presents processes followed by Wipro Consulting Services (WCS) in conducting an integrated business transformation exercise at Brigade Enterprises Ltd (BEL), a leading firm in India's real estate sector. The BEL engagement had busted the myth that an integrated business transformation could not be conducted in an unorganized sector, and resulted in savings of over USD 2 million for BEL. The case traces the journey of WCS into business transformation consulting, outlines the solution framework proposed by WCS, and discusses the decisive nature of the Brigade project for WCS' growth trajectory. Expected learning outcomes – The case has been written with the following objectives, to: familiarize students with the processes and phases of a business transformation project; examine transformation barriers and challenges from a consultant perspective; and provide students an appreciation of the complexities and challenges, decisional criteria and parameters of a large-scale, integrated business transformation exercise. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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15Uncertainties in business environment – political exigencies versus economic realities: the saga of Zimbabwe Iron & Steel Company (ZISCO)
Author(s):Gaurav Tripathi, M. Durgamohan
Title – Uncertainties in business environment – political exigencies versus economic realities: the saga of Zimbabwe Iron & Steel Company (ZISCO). Subject area – The political and economic environment of business. Study level/applicability – The case is suitable for students of MBA and equivalent courses; courses on the international business environment, international marketing and related subjects. Case overview – The case focuses on cross border acquisitions in the sub-Saharan economy of Zimbabwe. It discusses Essar Steel's attempt to acquire a stake in Zimbabwe Iron & Steel Company (ZISCO) with long term goals. However, recent political developments have led to the situation hanging by a thread. The case attempts to provide an overview of the complex business environment in Zimbabwe. Expected learning outcomes – Students are expected to highlight the economic and political factors during the analysis of any country's business environment. Supplementary materials – Teaching notes are available; please contact your librarian for access. Close
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16Short run stabilization and long run competitiveness: the Latvian case
Author(s):Matas Vala, Kotryna Drasutyte, Egle Mažulyte, Ignas Daunys
Title – Short run stabilization and long run competitiveness: the Latvian case. Subject area – Macroeconomics: fixed exchange rate regime, external and internal devaluation, international competitiveness, comparison to ongoing eurozone periphery problems. Study level/applicability – The main audience for this case is undergraduate students in economics and business or graduate students in business or political science related studies. More particularly, the case suits a class on applied macroeconomics or general economic policy. Case overview – The case investigates economic development in Latvia since it gained independence, the key focus is overheating in 2004-2007 and consequential extraordinary economic crisis of 2008-2009. This case gives a great starting point to discuss ongoing problems in peripheral eurozone (PIGS) in terms of internal versus external devaluation. Expected learning outcomes – Students are expected to learn the differences between external and internal devaluation as well as a country's international competitiveness factors. Also, class discussion of similarities and differences between Latvia and PIGS should make students more aware of two types of devaluation. Supplementary materials – Teaching notes are available. Please consult your librarian for access. Close
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17Corruption by design? L'ArtiMarché's struggles in Russia
Author(s):Urs Müller
Title – Corruption by design? L'ArtiMarché's struggles in Russia. Subject area – Business ethics/corporate social responsibility. Study level/applicability – From undergrad to executive education (the case series has been successfully used with MBA students and executives). Case overview – The case series starts by describing how a fictitious company (called L'ArtiMarché) faced an individual corruption issue after entering the Russian market. After describing the company's creative reaction, the case shows that corruption issues can easily reoccur and might require a more systematic approach of L'ArtiMarché to fight corruption within the company and in the society at large. Expected learning outcomes – Responding/reacting to (external) corruption; governance and compliance systems to prevent corruption; and contribution of companies to the development of the social/political/moral framework of their own operation. Supplementary materials – Teaching notes. Close
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18Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)
Author(s):Anuj Sharma, A.K. Dey, Prerna Karwa
Title – Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC). Subject area – International marketing/export marketing. Study level/applicability – This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview – The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit. Expected learning outcomes – To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions. Supplementary materials – Teaching notes. Close
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19Changing business culture: theory and practice in typical emerging markets
Author(s):Stephanie Jones, Gregory J. Scott
Title – Changing business culture: theory and practice in typical emerging markets. Subject area – Organizational behavior, human resources, culture, international business, international entrepreneurship and emerging market studies. Study level/applicability – MBA and MSc students (and some advanced-level undergraduates) in an MBA module being taught face-to-face in an emerging market context. MBA courses such as managing cultural diversity, cross-cultural management, organizational behavior, human resource management, international business and business in emerging markets. The exercise is also relevant to teaching the subject of assignment- and dissertation-writing, given the element of data collection and analysis. Case overview – This exercise is designed to be an MBA class exercise in which students try to answer the question: what are the national cultural characteristics of the typical executive or manager in my country? Are these behaviors as the textbooks describe, or have they changed, especially with economic development?The example of country chosen for the class exercise can be any emerging market country, especially one undergoing significant change. Much of the research on cross-cultural management conducted in emerging markets was carried out 20 or 30 years ago and the changes in emerging markets have been dramatic since then. It is highly likely, when reaching the results of this exercise, that the culture of the chosen country has indeed changed dramatically, becoming more like a typical developed or “emerged” country. Much of the original cross-cultural management research was also based on a similar group – employees of US-based high technology companies, arguably similar to the sample to be involved in our exercise here. Expected learning outcomes – National cultural characteristics can be described and defined in ways which will allow for comparisons, to gain useful insights – and these behaviors are not good or bad, just real and different. Cultures can change or stay the same, due to certain demographic, economic and social influences, which we can study and measure. If we proactively interview colleagues and other contacts to test our understanding of these national culture constructs, we can gain more insights and awareness (rather than just listening to a lecture). Supplementary materials – Teaching notes, student assignment. Close
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20Chang'an Automobile and the Chinese automotive industry
Author(s):Michael Roberto, Grace Chun Guo, Crystal X. Jiang
Title – Chang'an Automobile and the Chinese automotive industry. Subject area – International business Study level/applicability – Undergraduate/graduate/executive education. Case overview – China has become the world's largest producer of automobiles, surpassing the USA and Japan. The Chinese auto industry differs quite significantly from those countries though. While the industry exhibits a substantial degree of concentration in the USA and Japan in early 2011, it remained highly fragmented in China. The Chinese Central Government had announced a desire for consolidation, yet it remained unclear whether a significant shakeout would occur in the near term.Like many Chinese automakers, Chang'an partnered with well-known global auto makers to develop, produce, and distribute its products. In the coming years, Chang'an hoped to develop more independence from its foreign partners, including the production and distribution of self-branded cars. However, the company grappled with how it could strive for independence while managing its existing joint ventures. Executives worried too about how to compete with foreign automakers who had achieved global economies of scale.The case provides a rich description of the evolution of the Chinese auto industry, and it documents how the Chinese industry differs from other global markets. Readers can analyze the extent to which they believe scale economies provide foreign firms an advantage over smaller Chinese rivals, and they can evaluate the conventional wisdom regarding the industry's minimum efficient scale. The case also provides a detailed account of Chang'an's rise to prominence. The case concludes by offering an in-depth description of the firm's key rivals, and it presents the key questions being considered by Chang'an executives in 2011. Expected learning outcomes – Enables students to examine how and why an industry's structure can differ substantially across geographic markets. Enables students to examine whether the need to achieve economies of scale may cause substantial consolidation in the Chinese auto industry. Provides an opportunity to evaluate the pros and cons of the joint venture strategies employed in China. Provides an opportunity to examine how a relatively small firm can position itself against large multinationals in a high-growth emerging market. Supplementary materials – Teaching notes. Close
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