Online from: 2011
Information: About this Collection
|Title:||Shraddhanand Mahila Ashram: a quest for a future filled with dreams|
|Author(s):||Sumi Jha (Assistant Professor, General Management, at the National Institute of Industrial Engineering (NITIE), Mumbai, India), Som Sekhar Bhattacharyya (Assistant Professor, General Management, at the National Institute of Industrial Engineering (NITIE), Mumbai, India)|
|Citation:||Sumi Jha, Som Sekhar Bhattacharyya, "Shraddhanand Mahila Ashram: a quest for a future filled with dreams", Emerald Emerging Markets Case Studies Collection, (2012)|
|Keywords:||Child care, India, Mission, Non-governmental organizations, Objective, Social welfare, Vision, Women|
|Article type:||Case study|
|DOI:||10.1108/20450621211256238 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – Shraddhanand Mahila Ashram: a quest for a future filled with dreams.
Subject area – Mission and vision for strategic management of non governmental organizations.
Study level/applicability – This case can be used for strategic management course (with a focus on vision and mission), particularly for the management of non governmental organizations (NGOs) (with a focus on discovering and defining directions).
Case overview – Shraddhanand Mahila Ashram completed 83 years of its existence in 2011. Sharadhanand Mahila Ashram has been managed by the Hindu women's welfare society. The organization for the last eight decades has been caring for destitute women, orphans up to six years old, and caring for girls till they reached 18 years of age. The Ashram has also been taking care of mentally and physically challenged orphans. The Ashram over the years changed its policies and practices to be in tune with the social requirements in the changing environment. Up to the close of the first decade of the 21st century the Ashram had been providing traditional training to the young ladies and then subsequently would marry them. In the last two decades beginning 1991, because of the economic development of India and the economic integration of India with the West, cultural changes had transpired in Indian society. Women in general have been becoming more empowered and economically independent. Given this context the committee members of the Ashram were contemplating on the future guidance to the girls of the Ashram for making them empowered and independent individuals. This would shift the established policies and practices of the Ashram and lead to a new vision.
Expected learning outcomes – The case would help students to reflect on the significance of mission and vision statement of an NGO. The case would further help students to understand the day to day working practices of an NGO as derived from mission and mission statements. The students will be able to comprehend the need for review and change in mission and vision statements. The students will also be able to understand how mission and vision statements aligned to the organizational practices and policies impact at ground zero and above.
Supplementary materials – Teaching notes are available.
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