Online from: 2011
Information: About this Collection
|Title:||Al-Maha mobile shop|
|Author(s):||Marios Katsioloudes (Department of Management and Marketing, College of Business and Economics, Qatar University, Doha, Qatar), Fauzia Jabeen (Assistant Professor of Management at Abu Dhabi University, Abu Dhabi, United Arab Emirates)|
|Citation:||Marios Katsioloudes, Fauzia Jabeen, "Al-Maha mobile shop", Emerald Emerging Markets Case Studies Collection, (2011)|
|Keywords:||Abu Dhabi, Advisory council, Entrepreneurialism, Mission, Strategy, Vision|
|Article type:||Case study|
|DOI:||10.1108/20450621111186228 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – Al-Maha mobile shop.
Subject area – Strategic management/entrepreneurship.
Study level/applicability – Undergraduate and/or MBA level in either a strategic management and/or entrepreneurship courses.
Case overview – The dilemma that Zayed, Al-Maha's founder and owner, is facing, is typical for an entrepreneur who has been successful for a number of years (ten, in his case), without a formal strategy. He is now at a cross-road: should he expand in his present location in the Madinat Zayed Shopping Center, in Abu Dhabi, UAE, or open another store in another location? if he grows within its current location, how would that be? Zayed, like many small-store owners in a developing economy, faces fierce competition especially in the mobile phone business. Technology is changing constantly, demand is increasing and he has to address all these issues, among others, before making a decision. Should he create an advisory council so he can be the recipient of feedback from trusted individuals who might serve on this council? Finally, he is seeking his close friend Refaat's opinion, as to what to do next and how.
Expected learning outcomes – Students should be able to:
Supplementary materials – Teaching notes.
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