Online from: 2011
Information: About this Collection
|Title:||Magic Films: the case of an Indian start-up|
|Author(s):||Kallol Das (Associate Professor, Marketing and General Management, Mudra Institute of Communications, Ahmedabad, India), Monali Chatterjee (Communication and General Management, Amrut Mody School of Management, Ahmedabad, India), U.T. Rao (Adjunct Professor, Marketing & General Management, Mudra Institute of Communications, Ahmedabad, India)|
|Citation:||Kallol Das, Monali Chatterjee, U.T. Rao, "Magic Films: the case of an Indian start-up", Emerald Emerging Markets Case Studies Collection, (2012)|
|Keywords:||Business formation, Creative problem-solving, Filmmaking, India, Indian start-up, Leadership, Operations management, Principles of management|
|Article type:||Case study|
|DOI:||10.1108/20450621211237211 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer: This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – Magic Films: the case of an Indian start-up.
Subject area – Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management.
Study level/applicability – The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management.
Case overview – Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems.
Expected learning outcomes – Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome.
Supplementary materials – Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study.
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