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Emerging Markets Case Studies Collection
ISSN: 2045-0621
Online from: 2011
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The Accra Beach Hotel: block booking of capacity during a peak period
| Title: | The Accra Beach Hotel: block booking of capacity during a peak period |
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| Author(s): | Sheryl E. Kimes (Professor of Operations Management, School of Hotel Administration, Cornell University, Ithaca, New York, USA), Jochen Wirtz (Professor of Operations Management, School of Hotel Administration, Cornell University, Ithaca, New York, USA) |
| Citation: | Sheryl E. Kimes, Jochen Wirtz, "The Accra Beach Hotel: block booking of capacity during a peak period", Emerald Emerging Markets Case Studies Collection, (2011) |
| Keywords: | Barbados, Hospitality management, Hotels, Tourism |
| Article type: | Case study |
| DOI: | 10.1108/20450621111110465 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Acknowledgements: | Note: Certain data have been disguised. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality. |
| Abstract: | Subject area – Segmentation, business impacts of decision making, hotel management. Study level/applicability – Undergraduate Business or Finance. Case overview – The sales manager at a Caribbean hotel wonders whether to accept a large block booking at a discount rate from a group participating in an international sporting event. Do the promised publicity benefits justify the risk of turning away guests from higher paying segments? Expected learning outcomes – The case should: highlight the potential for conflicts when customers from different segments with different needs and expectations find themselves in close contact with each other; identify the trade offs that may have to be made when acceptance of a large block booking might displace regular customers; and calculate the incremental financial impact of revenues from new business less revenues forgone when capacity limitations mean that some traditional business will have to be turned away to accommodate the block booking. Supplementary materials – Teaching notes. |
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