Online from: 2011
Information: About this Collection
|Title:||The glowing business growth and darkness beneath: Tirupur knitwear cluster of India|
|Author(s):||Krishnaveni Muthiah (Associate Professor at the PSG Institute of Management, Coimbatore, India)|
|Citation:||Krishnaveni Muthiah, "The glowing business growth and darkness beneath: Tirupur knitwear cluster of India", Emerald Emerging Markets Case Studies Collection, (2011)|
|Keywords:||Business growth, Corporate social responsibility, Exports, India, Knitwear, Manpower-planning|
|Article type:||Case study|
|DOI:||10.1108/20450621111126873 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – The glowing business growth and darkness beneath.
Subject area – The case is directly related to courses on corporate social responsibility (CSR) in the Management of Business Administration (MBA) Programme.
Study level/applicability – Courses like “International Business/Marketing”, “Strategic Planning” and “Business Ethics” of the MBA Programme. Management Development Programmes for working executives, on the Topics “Corporate Social Responsibility”, “Manpower Planning”, “Growth of Business Clusters” and “Social Accountability”.
Case overview – The labour-demanding industry of Tirupur knitwear exports is facing both happy and sad situations. While orders from importers are piling up, lack of manpower planning proves a stumbling block. The industry employs more than 300,000 workers. After hours of toiling, workers still lead a pathetic life; have no access to good housing or quality education for their children. Highlighting on this situation, the case brings forward the questions, why is it that firms have not realised their CSR to provide commendable standards for their employees? what situations would provide the drive or compulsion to adapt social responsibility? and how far is fulfilling the social responsibility a direct answer to solving the labour issue faced by the export firms?
Expected learning outcomes – The case serves to help students to understand the theoretical concept CSR. It brings to the students understanding: the drivers of CSR; challenges that would make the business units to honour their social responsibility; what lies as the practical situation on awareness of CSR; and to have a wholesome practical view of CSR in the context presented in the case.
Supplementary materials – Teaching note.
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