Online from: 2011
Information: About this Collection
|Title:||Piping hot dogs: a case of a Malaysian franchise|
|Author(s):||Sethela June (Doctoral Student at the College of Business, Universiti Utara Malaysia, Sintok, Malaysia), Asmat-Nizam Abdul-Talib (Lecturer at the College of Business, Universiti Utara Malaysia, Sintok, Malaysia)|
|Citation:||Sethela June, Asmat-Nizam Abdul-Talib, "Piping hot dogs: a case of a Malaysian franchise", Emerald Emerging Markets Case Studies Collection, (2011)|
|Keywords:||Entrepreneurialism, Franchising, International business, International marketing|
|Article type:||Case study|
|DOI:||10.1108/20450621111127421 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.|
Subject area – Internationalization, entrepreneurship, franchising, international marketing.
Study level/applicability – First year undergraduate students of Management courses.
Case overview – This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The company keeps on looking at bigger expansion plans abroad and eyeing the Middle Eastern markets.
Expected learning outcomes – After carrying out this exercise, students are expected to be able: to understand how a new business start up grows; to provide a simple illustration on how internationalization of small firms can took place; to analyze the various factors of considerations prior to internationalization; to identify the basic issues of international franchising and how the system works.
Supplementary materials – Teaching note.
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