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ISSN: 2045-0621

Online from: 2011

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Introducing innovation in a housing development firm in Malaysia

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Title:Introducing innovation in a housing development firm in Malaysia
Author(s):Ahmed Mohammed Kamaruddeen (PhD Candidate at the School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia), Nor'Aini Yusof (Associate Professor at the School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia), Ilias Said (Senior Lecturer at the School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia)
Citation:Ahmed Mohammed Kamaruddeen, Nor'Aini Yusof, Ilias Said, "Introducing innovation in a housing development firm in Malaysia", Emerald Emerald Emerging Markets Case Studies, (2011)
Keywords:Housing, Innovation, Malaysia
Article type:Case study
DOI:10.1108/20450621111129537 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:The authors acknowledge the support of the Malaysian Government Research University Grant (Grant No. 1001/PPBGN/816023), and Universiti Sains Malaysia Fellowship, for making this publication possible. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.

Title – Introducing innovation in a housing development firm in Malaysia.

Subject area – Innovation, privatisation and property development.

Study level/applicability – Undergraduate and MA level property development courses; modules covering privatisation within undergraduate, MBA and MA level management programmes.

Case overview – This paper presents the genesis and motivating factors that stimulate a managing director of a housing development (D&B Private Limited Company) to introduce innovation as a strategic solution to the challenges which hinder his firm's growth. The recently launched Ten Malaysian Plan and the Sustainable Programme for Corporate Malaysia are identified as the two stimulating events that triggered the initiation and subsequent implementation of innovation into Design and Build Sdn Bhd. Innovation has been recognized as an endeavor that impacts positively and significantly the performance of the firm that innovates. There was a major focus on factors that enhance innovation of a firm: structure, culture, resources and how to address or react to external factors such as government regulation on innovation, environmental uncertainty and market competition. The quest to be an innovative firm has led to major changes in the structure, culture and review of the firm intangible resources. Coupled with some corporate responsibilities, Design and Build Sdn Bhd has been recognized for its unique performance resulting from the competitive advantage derived from this very idea of innovations.

Expected learning outcomes – Students are expected to be able: to present a basic understanding of the motivations and driving force behind the housing developer's keen interest to innovate, to present the multiple benefits of adopting innovation in the housing industry, to highlight the internal and external factors which positively influence innovation among housing developers?, to present how housing developers are able to manage challenges facing their companies through innovation.

Supplementary materials – Teaching notes.

Icon: Teaching notes.

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