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Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Online from: 2011

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Garuda Indonesia: To becoming a distinguished airline

Document Information:
Title:Garuda Indonesia: To becoming a distinguished airline
Author(s):Ningky Sasanti Munir (PPM School of Management, Jakarta, Indonesia), Aries Prasetyo (PPM School of Management, Jakarta, Indonesia), Pepey Kurnia (PPM School of Management, Jakarta, Indonesia)
Citation:Ningky Sasanti Munir, Aries Prasetyo, Pepey Kurnia, "Garuda Indonesia: To becoming a distinguished airline", Emerald Emerald Emerging Markets Case Studies, (2011)
Keywords:Airlines, Business performance, Indonesia, Strategic management
Article type:Case study
DOI:10.1108/20450621111129654 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.

Title – Garuda Indonesia: To becoming a distinguished airline.

Subject area – Strategic management, system control management (balance score card).

Study level/applicability – Post graduate student, managers.

Case overview – This case examines “Garuda Indonesia” the National Indonesia airline and its exceptional performance in recent years due to successful strategic decision making. This comprehensive case is structured in five parts highlighting: Garuda's recent success based on positive strategic management; Garuda's history and how it shaped its success against strong competition through effective leadership and the challenges it has overcome; an examination of the development within the Indonesian airline industry; a focused examination of strategic development with Garuda, including competition policy; operational planning and delivery; debt restructuring and product/service strategy; and an examination of the ongoing challenges, including governmental pressures and political maneuvering.

Expected learning outcomes – Students will identify opportunities and threats, including strategic issues derived from the external environment facing by Garuda Indonesia. Students will identify strengths and weaknesses from the internal environment faced by Garuda Indonesia. Students will develop strategic alternatives to inform business decisions. Students will give recommendations including priority planning for the next three to five years.

Supplementary materials – Teaching note.

Icon: Teaching notes.

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