Online from: 2011
Information: About this Collection
|Title:||GOONJ – success through innovation|
|Author(s):||Gunjan Sanjeev (Professor and Head of Post Graduate Studies, Institute for International Management and Technology, Gurgaon, India)|
|Citation:||Gunjan Sanjeev, "GOONJ – success through innovation", Emerald Emerging Markets Case Studies Collection, (2011)|
|Keywords:||Corporate social responsibility, Financial management, Innovation, NGO-corporate partnerships, Social entrepreneurship|
|Article type:||Case study|
|DOI:||10.1108/20450621111183500 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – GOONJ – success through innovation.
Subject area – Management (interdisciplinary): corporate social responsibility/financial management/social entrepreneurship.
Study level/applicability – Undergraduate/MBA.
Case overview – The case revolves around a Delhi-based non-governmental organization (NGO), GOONJ founded by 40-year-old social activist, Mr Anshu Gupta. Winner of several awards, this NGO is trying to highlight some ignored but basic needs of the poor by using the surplus of the cities (supply of discarded commodities: clothes, furniture, toys, waste paper, utensils stationary, etc. due to space constraints and the growing consumerism) to address scarcity of essential commodities to the poor in the rural areas and creating it as a powerful developmental resource. GOONJ has a number of collection centers across the nation through which the old clothes are collected. Thereafter, the clothes are washed, dried, repaired and packed and then reached to the far flung villages with help of partner grassroots NGO, panchayats, Indian army, etc.There are three key issues raised in the case:
Expected learning outcomes –
Supplementary materials – Teaching note.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian