Emerging markets and the internationalisation of retailing: the Brazilian experience

This paper considers the development of emerging retail markets with particular reference to Brazil. The South American region has only relatively recently seen the level of international retail interest previously seen in other global regions such as East Asia. The paper considers the development of retailing in Brazil and the impact of internationally derived innovation and direct international retail activity in the market. It considers concepts of retail internationalisation in the light of the Brazilian experience. The paper highlights important issues with respect to South America’s place in the evolution of global retailing.