Powerful incentives put TRW on the road to success

Dejando huella, the concept of leaving a legacy for all to see, has helped to establish a culture of success at a plant in a border area known for cultural clashes, discrimination, stereotyping, workplace conflict and language difficulties. Established in April 1992 as an automobile airbag and side‐impact‐module manufacturer in TRW’s multinational operations, TRW Occupant Restraints de Chihuahua was set a tough mission by its American parent. It had to set up on a green‐field site, establish advanced manufacturing practices, introduce several new products and deliver as many perfect units as possible to sister plants in the USA – all with 100 percent Mexican employees and management.