How to attract people who are in sync with your culture: … and so improve productivity, commitment and organizational performance

This paper aims to underline the importance of organizations attracting people who are synchronized with the organizational culture.

Deals with defining the company's culture, recruitment advertising, and the interviewing and selection of candidates.

Explains how appointing someone whose values, beliefs and behaviors are compatible with those of the organization can contribute to increased productivity and, ultimately, corporate success.

Contends that an employee who is in sync with the company culture is more likely to be committed, perform better, stay longer and promote the company than someone who joined just for the job.

Argues that ethics, working practices, social dynamics and community involvement are all important selection criteria for the candidate.

Urges that an emotional connection with the brand/product/service is crucial if the organization wants an employee who truly flies the flag for the company.