How kids can jump‐start the creative process
Abstract
Explains that creating solutions for children is a difficult process, as they reject much of what is offered to them. Introduces Kid Science: this is essentially a catch‐all term for various relevant disciplines like Psychology, Anthropology, Biology, and Sociology, backed up by Hypotheses (What if...? “). Moves on to empowering children by the Junior Board of Directors that Kids Industries has established which allows children to behave as “mini‐directors” of the company, and the Reverse Engineering framework; this involves taking a product and analysing what makes it work for children. Concludes with the Kids Forum, which involves the children’s parents being briefed about the project and repeating the exercise with the child’s friends shortly after.
Keywords
Citation
Pope, G. (2003), "How kids can jump‐start the creative process", Young Consumers, Vol. 4 No. 3, pp. 11-18. https://doi.org/10.1108/17473610310813852
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited