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How kids can jump‐start the creative process

Gary Pope (Kids Industries)

Young Consumers

ISSN: 1747-3616

Article publication date: 1 June 2003

258

Abstract

Explains that creating solutions for children is a difficult process, as they reject much of what is offered to them. Introduces Kid Science: this is essentially a catch‐all term for various relevant disciplines like Psychology, Anthropology, Biology, and Sociology, backed up by Hypotheses (What if...? “). Moves on to empowering children by the Junior Board of Directors that Kids Industries has established which allows children to behave as “mini‐directors” of the company, and the Reverse Engineering framework; this involves taking a product and analysing what makes it work for children. Concludes with the Kids Forum, which involves the children’s parents being briefed about the project and repeating the exercise with the child’s friends shortly after.

Keywords

Citation

Pope, G. (2003), "How kids can jump‐start the creative process", Young Consumers, Vol. 4 No. 3, pp. 11-18. https://doi.org/10.1108/17473610310813852

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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