Generation Z in Turkey: A Generation with High Hopes and Big Fears
The New Generation Z in Asia: Dynamics, Differences, Digitalisation
ISBN: 978-1-80043-221-5, eISBN: 978-1-80043-220-8
Publication date: 23 October 2020
Abstract
This chapter provides fresh insight into the lives of Generation Z in Turkey, who are described as the generation born after 1995. The chapter uses secondary information harvested from academic and popular literature, and national statistics. In addition, results from a quantitative survey conducted among 237 Generation Z members in Turkey and insights gathered from a qualitative study based on semi-structured interviews performed with 12 individuals from Generation Z have been utilised. Understanding Generation Z in Turkey is challenging because the effects of fast digitalisation, cultural globalisation, and new challenges in attaining high-quality education and finding good jobs are not yet fully known. This chapter offers insights on Turkish Generation Z, including but not limited to their (1) future-orientation, (2) multipolarity of selves, (3) identity as consumers, and (4) perceived challenges regarding future work life.
Keywords
Citation
Tarı-Kasnakoğlu, B., Türe, M. and Kalender, Y. (2020), "Generation Z in Turkey: A Generation with High Hopes and Big Fears", Gentina, E. and Parry, E. (Ed.) The New Generation Z in Asia: Dynamics, Differences, Digitalisation (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 167-179. https://doi.org/10.1108/978-1-80043-220-820201017
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited