Implementation of Risk Management as an Effort to Develop the Potential of Beach Tourism

West Java, one of the provinces in Indonesia, is trying to develop the coastal tourism sector by applying the eco-tourism concept. The observation results found that there were differences in the concept applied by the local government, namely toward mass tourism. Therefore, one of the strategies proposed is developing tourist areas using a combination of eco-tourism and mass tourism. The increase in the tourism sector in this area will not only help the economic growth of the local community but also contribute to the improvement of the economy of West Java. This study aims to estimate the risks that will occur if the developer uses the mix-use method. The research was conducted by interviewing and distributing questionnaires to the Tourism Office, National Disaster Relief Agency, Business Actors and Communities, and Tourists. The method used is descriptive with quantitative analysis using a risk matrix based on AS/NZS 4360-2004 (Australian-New Zealand Standard). Meanwhile, the qualitative analysis used the interview method and Focus Group Discussion (FGD). The findings in this study are that both quantitative and qualitative analyses can provide input through risk identification and priority. This research also provides theoretical and managerial implications.