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A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2

Publication date: 1 March 2021

By the end of this chapter, you should be able to demonstrate an understanding of:

The theories of diffusion.

Diffusion and social movements.

Diffusion and the #MeToo campaign.

Nicholson, S., McColl, J. and Ritch, E.L. (2021), "A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 199-208. https://doi.org/10.1108/978-1-83909-554-220211016

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Emerald Publishing Limited