Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals
ISBN: 978-1-83982-687-0, eISBN: 978-1-83982-684-9
Publication date: 3 August 2020
Citation
Jaworski, B.J. and Lurie, R.S. (2020), "Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals", The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 23-37. https://doi.org/10.1108/978-1-83982-684-920201003
Publisher
:Emerald Publishing Limited
Copyright © 2020 Bernard J. Jaworski & Robert S. Lurie