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Amplus Solar - The Sky is the Limit

Professor Amit Garg ((Student, PGPX), Indian Institute of Management, Ahmedabad)
Kiran Medicherla ((Student, PGPX), Indian Institute of Management, Ahmedabad)
Arushi Jamar ((Student, PGP), Indian Institute of Management, Ahmedabad)
Shrey Agrawal ((Student, PGP), Indian Institute of Management, Ahmedabad)

Publication date: 28 March 2018

Abstract

Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus Solar has to deal with these challenges to ensure faster growth. He is analysing various options such as expanding the market to include customers who may not be as credit worthy, expanding to foreign geographies, diversification into providing energy efficiency and other services, and entering other markets such as Renewable Energy Certificates, carbon trading, etc.

Keywords

Citation

Garg, A., Medicherla, K., Jamar, A. and Agrawal, S. (2018), "Amplus Solar - The Sky is the Limit", . https://doi.org/10.1108/CASE.IIMA.2020.000167

Publisher

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Indian Institute of Management Ahmedabad

Copyright © 2018 by the Indian Institute of Management, Ahmedabad

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