Cyber terrorism cases and stock market valuation effects

Cyber terrorism poses a serious technology risk to businesses and the economies they operate in. Cyber terrorism is a digital attack on computers, networks or digital information systems, carried out to coerce people or governments to further the social or political objectives of the attacker. Cyber terrorism is costly in terms of impaired operations and damaged assets. Cyber terrorism harms a firm’s reputation, thereby negatively affecting a firm’s stock market valuation. This poses grave worries to company management, financial analysts, creditors and investors. This study aims to evaluate the effect of cyber terrorism on the market value of publicly traded firms.

Financial information was obtained on business firms that were featured in news stories as targets of cyber terrorism. The firm’s stock price was recorded for 1, 3 and 7 days before and after the news article. Percentage changes in the firm’s stock price were compared to percentage changes in the Dow Jones Index to ascertain whether the firm’s stock price went up or down matching the market overall.

Results indicate that stock prices are significantly negatively affected by news of cyber terrorist attacks on companies. In all three time periods after the cyber terrorist attack, there was a significant negative decline in the stock value relative to the Dow Jones Index. Thus, the market valuation of the firm is damaged. As a result, the shareholders and institutions are financially damaged. Furthermore, exposed system vulnerability may lead to loss of business from consumers who have reduced confidence in the firm’s operations.

This paper examines the risks posed by cyber terrorism, including its impact on individual business firms, which in turn affect entire national economic systems. This makes clear the high value of cybersecurity in safeguarding computer systems. Taking steps to avoid being a victim of cyber terrorism is an important aspect of cybersecurity. Preventative steps are normally far less costly than rebuilding an information system after a cyber terrorist attack.

This study is original in examining the effect of cyber terrorism on the stock value of a company.