Factors affecting merchants' acceptance of P2P m-payments: a multigroup moderating effect of gender, age, and experience
International Journal of Bank Marketing
ISSN: 0265-2323
Article publication date: 24 October 2023
Issue publication date: 1 December 2023
Abstract
Purpose
This paper hypothesized that perceived relative advantage and perceived compatibility would have a positive effect on merchants' intention to accept payments via P2P mobile payment services, while perceived financial risks and perceived costs would have a negative effect. The study also explored the differences in gender, age and experience.
Design/methodology/approach
The proposed model is based on the valence framework, where positive utility is represented by relative advantage and perceived compatibility, while negative utility is represented by perceived risks and perceived costs. The data for this study were collected from small business owners (merchants) at the largest public market in the Center Department of Mirebalais, Haiti, using a purposive sampling method.
Findings
The results of a structural equation modeling on a sample of 339 merchants only confirmed the effect of both perceived comparative advantage and perceived compatibility. Furthermore, the multigroup analysis revealed that the perceived comparative advantage is stronger for female merchants, older age groups and merchants who frequently used P2P m-payment for the transfer of remittances. Perceived compatibility is stronger for male merchants, younger age groups and merchants who occasionally used P2P m-payment for the transfer of remittances.
Originality/value
This study was conducted in the economic context of Haiti, where P2P m-payments are commonly used for transferring remittances. Since there are limited studies that examine P2P m-payment acceptance from the perspective of merchants, this study offers valuable insights.
Keywords
Acknowledgements
Conflict of interest: The authors have no conflicts of interest to declare regarding the present manuscript.
Erratum: It has come to the attention of the publisher that the article, Jean Pierre, S. and Mombeuil, C. (2023), “Factors affecting merchants' acceptance of P2P m-payments: a multigroup moderating effect of gender, age, and experience”, International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-04-2023-0230, was published with incomplete affiliation details for Dr Mombeuil. These have now been incorporated in the online version. The publisher sincerely apologises for this error and for any inconvenience caused.
Citation
Jean Pierre, S. and Mombeuil, C. (2023), "Factors affecting merchants' acceptance of P2P m-payments: a multigroup moderating effect of gender, age, and experience", International Journal of Bank Marketing, Vol. 41 No. 7, pp. 1919-1944. https://doi.org/10.1108/IJBM-04-2023-0230
Publisher
:Emerald Publishing Limited
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